SOURCE: Rescue Beverage Corporation

September 19, 2007 08:30 ET

'The Cure' for the Common Hangover Arrives in Carolinas

All-Natural 'After Drinking Drink' Now Offered in North and South Carolina Stores

DENVER, CO--(Marketwire - September 19, 2007) - The Cure, the first healthy, all-natural, hangover remedy to relieve the negative effects of alcohol, is now available to consumers in North and South Carolina. The Cure is a powdered mix that effectively alleviates hangover symptoms when dissolved in water and taken one hour after the last alcoholic beverage is consumed. The Cure is already available for purchase in North and South Carolina at Sav-Way Food Stores, select convenience stores, and online at

"The Cure is simply the healthiest course of action after drinking alcohol," said Robert Scholl, president and chief executive officer of Rescue Beverage Corporation, manufacturer of The Cure. "Of the common home remedies such as sports drinks and pain relievers, this is the only product on the market that successfully addresses the root cause of a hangover from a biological perspective. It purges toxins, rehydrates the body, and restores vitamins, minerals, electrolytes and nutrients lost during alcohol consumption."

The product alleviates common hangover symptoms such as headache, nausea, dehydration, fatigue and upset stomach. The Cure effectively alleviates the hangovers of four out of five people surveyed, helping professionals and partiers alike wake up feeling like they stayed in.

Scientific Formula is a Cure, Not a Cover

To develop the proprietary, scientific formula for The Cure, Scholl worked closely with his sister, a developmental biologist at Duke University, and Bob Parrino, Ph.D., a clinical psychologist who studies alcohol effects.

The result: the first product for social drinkers to gain "day-after" energy without the use of caffeine. The product is 100 percent all-natural -- even the red coloring comes from beet root powder. The preservative-free, effervescent solution also supports the natural metabolism of alcohol and helps to alkalize the blood, which is affected by alcohol's acidity. The remedy also contains milk thistle to support liver and kidney function.

"There are numerous products out there that claim to cure hangovers, but these other products simply mask the symptoms," said Dr. Parrino. "The Cure is different because its all-natural formula addresses the root causes of a hangover. There's really no other product on the market like it right now."

Startup Committed to Social Responsibility

As a successful Ironman athlete and health enthusiast, Scholl was interested in finding a healthy way to counteract the negative effects of alcohol on the body. At the age of 26, Scholl founded Rescue Beverage Corporation in 2006 to find the elusive hangover cure.

Corporate responsibility is the highest priority for Rescue Beverage Corporation, which donates a large portion of profits to social and environmental causes, including programs to encourage responsible drinking. According to Scholl, this commitment and a solid business model have contributed to the product's early success.

"Retailers love the product because of its compact packaging and significant sales potential, and consumers love it because it simply makes them feel better," said Scholl. "The Cure is already available in select markets across the country, including Colorado, San Diego and the Carolinas. Our goal is to make The Cure available to adults across the country who want to enjoy alcoholic beverages without sacrificing energy or productivity the next day."

For more information or to purchase The Cure, visit

About Rescue Beverage Corporation

Rescue Beverage Corporation developed and manufactures The Cure, the only healthy, all-natural hangover remedy to relieve the negative effects of alcohol. Successful Ironman athlete and health enthusiast Robert Scholl founded the company in 2006 to develop products that protect, rebuild, and fuel the body and mind. The company donates a significant portion of its profits to several worthy social and environmental causes, including programs to encourage responsible drinking. For more information, visit

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