March 21, 2006 09:10 ET

The Email Sender and Provider Coalition Announces Intensive Deliverability Boot Camp

YORK, ME -- (MARKET WIRE) -- March 21, 2006 -- On April 18, 2006, The Email Sender and Provider Coalition (ESPC) will hold "The ESPC Deliverability Boot Camp" from 1:00 p.m. to 5:30 p.m. at the Chicago Hilton. During the half-day intensive program, sponsored by CheetahMail, an Experian Company, attendees will be given tips, techniques and tools to improve deliverability and reduce spam and inbound abuse.

"The ESPC Deliverability Boot Camp" brings together the top email experts in the country to provide actionable insights on how to effectively manage authentication standards, whitelists, filters and blacklists. Attendees also gain insight into email best practices that will ensure a good reputation and issues surrounding the Michigan and Utah child protection registries.

The agenda for the ESPC boot camp begins with deliverability basics, law and policy then continues on with several sessions addressing the different anti-spam efforts, authentication standards and best practices for AOL, Yahoo and Microsoft. The final session of the boot camp will be a holistic view of the future of deliverability. This workshop will take place the day before the Email Authentication Summit 2006, which will also be held in the Chicago Hilton. "The ESPC Deliverability Boot Camp" will be open to anyone attending the Summit and will provide insight into some of the major issues to be addressed at that event.

Speakers include:

--  Charles Stiles -- Postmaster, AOL
--  Ben Isaacson -- CIPP,  Privacy and Compliance Leader, CheetahMail, An
    Experian Company
--  Gene McKenna -- vice president of product management, Digital Impact,
    an Acxiom Company
--  J. Trevor Hughes -- CIPP, Executive Director, Email Sender and
    Provider Coalition
--  Steve Bassler -- senior product planner, MSN/Hotmail, Microsoft
--  Pablo Stern -- lead program manager, MSN/Hotmail, Microsoft
--  George Bilbrey -- General Manager, Delivery Assurance Solutions,
    Return Path Inc.
--  Joshua Baer -- CEO and founder, SKYLIST Email Solutions
--  Dave Lewis -- vice president of alliances and market development,
    StrongMail Systems, Inc.
--  Miles Libbey -- Postmaster, Yahoo!
For more information on "The ESPC Deliverability Boot Camp," contact Jim Campbell at 207-351-1500 or send an email to To download the PDF version of the registration form, please visit

About the Email Sender and Provider Coalition:

Formed in November 2002 to fight spam while protecting the delivery of legitimate email, the ESPC boasts a membership comprising many of the brightest and most innovative minds in the email industry, including Email Service Providers, Mail Transfer Agents, Internet Service Providers, application and solution developers, and deliverability solutions providers. The ESPC is composed of 75 members including CheetahMail, an Experian Company; Constant Contact; Digital Impact; DoubleClick; ProspectivDirect; Return Path Inc.; SKYLIST and StrongMail Systems, Inc.

Contact Information

  • Media Contact
    Carla Vicens
    blast! PR for the ESPC
    (919) 833-9975 x.10
    Email Contact