SOURCE:, MGN Technologies Inc., CanWest Global Communications Corp.

July 19, 2006 14:18 ET

The Evolution of Advertising Driven by the Surging Online and Mobile Movement -- Growing Opportunities in Online and Mobile Advertising

POINT ROBERTS, WA -- (MARKET WIRE) -- July 19, 2006 -- (DMS) an investor and industry news portal for the digital media sector presents a review of the evolution of today's advertising market. With the growth of online usage, the rising popularity of online communities and the increase in mobile products and services, advertisers are finding new audiences and growing opportunities in online and mobile markets. Online search giants, gaming developer and marketer MGN Technologies Inc. doing business as Mobile Gaming Now, and international media company CanWest Global Communications Corp. look to evolving online and mobile advertising avenues as part of their business strategy.

The web is currently switching up the game plan for advertisers, it is increasingly becoming evident that as online spending continues to escalate, companies have increased this presence overall. CanWest Global Communications Corp. (NYSE: CWG) (TSX: CGS) Arturo Duran, President, Interactive and Business Integration, CanWest MediaWorks Inc., commented that within this realm, they have been, "particularly successful in bringing large-scale advertisers to the web, in packages that typically include TV, print and online."

An indication of the evolution of advertising is seen in the growth of in-game advertising. Companies such as MGN Technologies Inc. (OTCBB: MGNLF), a gaming software developer and marketer focused on the casino gaming market, are currently working to take advantage of this new direction as they focus on helping land-based casinos bring their brands into the portable hand-held gaming and online markets through skill and sweepstake games. CEO Mark Jensen reports, "Capitalizing on the captive audience land-based casinos have, we enable these casinos to extend their brands by operating their brand of games 24/7 online and on hand-helds, versus solely at the casino locations themselves. We are nearing the signing of our first letters of intent to work with land-based casinos. We've been focusing on tier 1 and 2 casinos in Nevada. Our target market is casinos with a hotel and more than 50 employees."

Chad Bartley, Senior Research Analyst for Pacific Crest Security's Interactive Services & Technology division, comments that, "MSN's purchase of Massive, a video game advertising network, is a clear indication that this market is for real. One major reason is that this new network provides access to the elusive young male demographic."

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