Big Rock Brewery Inc.

Big Rock Brewery Inc.
Big Rock Brewery Ltd. Partnership

January 07, 2014 13:00 ET

The Evolution of Big Rock's Craft

CALGARY, ALBERTA--(Marketwired - Jan. 7, 2014) - Big Rock Brewery Inc. ("Big Rock") (TSX:BR) is excited to announce new packaging for its Signature Series beers: Traditional, Grasshopper, Warthog, McNally's Extra, Scottish Style Heavy, SAAZ, Honey Brown, and IPA. Each of these brands will be featuring new bottle, can and box designs to better reflect the care and artistry that goes into Big Rock's brewing.

The new packaging will set Big Rock on a deliberately different direction into the New Year with new processes, new ingredients, new no-compromise standards, a newly renovated facility and plans for a lot of great new beers. These changes have been in the works for the past 18 months and will reaffirm Big Rock's long standing position in the Canadian craft brewing industry.

"Our new packaging is as artfully crafted as the wonderful beer that goes in it. The new packaging was inspired by original artwork done by a local artist commissioned by our brewery", said Bob Sartor President and CEO.

Big Rock Brewery will begin to release its packaging across Canada in January 2014.

About Big Rock Brewery Inc.

Big Rock Brewery Inc. - headquartered in Calgary, Alberta - produces premium, all-natural craft beers. As Canada's leading craft brewer, Big Rock boasts a family of exceptional ales and lagers, Rock Creek Cider®, an ongoing selection of seasonal beers released through the Brewmaster's Edition and cutting-edge, limited-run brews released through the Alchemist Edition. Big Rock products are sold in nine provinces and two territories in Canada, and are also available in Korea.

For more information on Big Rock Brewery visit

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