June 14, 2012 05:44 ET

The Exclusive First Collection Designed by Jameela Jamil for

LONDON, UNITED KINGDOM--(Marketwire - June 14, 2012) -

"Pieces designed to make every woman feel beautiful" - Jameela Jamil

This Autumn Winter, 'JAM by Jameela Jamil' debuts its first collection for Designed by renowned style icon Jameela Jamil, it is the ultimate injection of quirky glamour for any winter wardrobe.

Paint-box primary colours and gorgeous prints combine to create a feel-good fashion line of classic pieces with a red-carpet twist.

A self-confessed 'bodycon-free zone' JAM has it all - from cozy knits and ladylike shirts to cute playsuits and Jameela's signature going out dresses. Slouchy separates for the daytime and cinched in silhouettes for the evening make a statement in retro prints, floaty fabrics and colour pop hues.

Fashionistas looking for something brimming with individuality will love Jameela's quirky paw print designs, modern take on vintage florals and the must-have jacket of the season - the tangerine mac, that will warm up even the coldest winter day!

Utterly feminine, JAM is all about statement pieces that flatter the figure, elevate style credentials and most importantly, boost confidence. As Jameela says, "confidence is the most attractive thing a woman can wear!"

Available from 21st June 2012 at, JAM by Jameela Jamil is going to be this season's biggest hit.


• Jameela Jamil designs her first fashion collection for

• The collection is available on 21st June 2012 on / 08448 222 321

• Prices range from £20 - £120

• sizes range from 6-20

• 25 pieces in the collection

• Very is part of Shop Direct Group - the UK's leading online and home shopping retailer - which operates across 49 countries, including the US and Canada.

• The Group has 5m active customers.

• Very boasts celebrity collections from Fearne Cotton, Holly Willoughby and many more.

• The Shop Direct Group brands receive over 600,000 website visits every day.

• We deliver more than 25m parcels a year.

• We sell more than 800 brands - including leading fashion labels and our own brands.

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