SOURCE: EMO Corporation

April 05, 2005 13:31 ET

The Express Group and EMO Partner to Revolutionize Rebate Check Delivery

Consumers to Print Rebate Checks on Plain Paper at Home or Office

WIXOM, MI and AUSTIN, TX -- (MARKET WIRE) -- April 5, 2005 -- The Express Group and EMO Corporation today announce their partnership to revolutionize rebate check delivery. Continuing The Express Group's innovative and creative record of its Rebate Express™ division, the company has teamed up with EMO Corporation to offer a new option for delivery of rebate checks. EMO's patent-pending Print Your Own™ technology allows consumers to print their own rebate checks on standard plain paper home or office printers. Retailers and manufacturers benefit from additional sources of customer satisfaction and loyalty, revenue, branding, and marketing.

"I'm used to waiting six to eight weeks to receive my rebate checks in the mail," said Scott Lopez of Phoenix, an EMO rebate customer. "Needless to say, I was ecstatic to find out that, thanks to EMO Corp., I was able to print out a check -- on plain paper, no less -- and receive my rebate in a fraction of the time."

The EMO™ electronic delivery is accomplished by sending an email to each qualified rebate recipient. The email invites the recipient to print their check on their plain paper home or office printer. At the discretion of the sponsor, a printing fee may or may not apply. The user may accept or decline the offer. The printed check is negotiable at any bank in the United States.

"With EMO's electronic delivery system, we will again pioneer faster delivery of rebates to customers and continue to provide innovative solutions for retailers and manufacturers," said Dawn Percha, Vice President of Sales of The Express Group. "Integrated into our real-time reporting system, this solution allows even more visibility into the process. The result is that our clients continue to reap benefits in customer satisfaction and higher revenues."

The manufacturer can take advantage of other benefits that go well beyond today's rebate process. With the fee approach, the manufacturer can actually turn rebate acceptance into a revenue source. Research has shown that over 60% of consumers will pay $2 to get a $50 rebate faster and electronically. Increases in loyalty and satisfaction were also indicated by the research. Further, a portion of the printed page is available for additional branding and marketing. This space can be used for sales announcements, coupons, personal messages, or anything the manufacturer desires. The check itself is co-branded and can be in color.

"We are pleased to be teaming up with an innovator like The Express Group," said Tracey Jones, president of EMO Corporation. "Our collective commitments to customer service and innovation results in a synergistic combination that helps our clients differentiate themselves."

Testing with live rebates and customers was successfully conducted over the winter. Full-blown rollout with several manufacturers is imminent.

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