Farha Foundation

Farha Foundation

August 26, 2013 12:23 ET

The Farha Foundation and Holt Renfrew Partner for a Cause With Farha En Vogue

Exclusive VIP Shopping Event with chance to win $1,000 Grand Prize and 10% of all sales donated

MONTREAL, QUEBEC--(Marketwired - Aug. 26, 2013) - The Farha Foundation, Quebec's leading HIV/AIDS fundraising organization, is pleased to announce Farha en Vogue, an exclusive VIP shopping event to be held on September 18 from 6 p.m. - 9 p.m. at Holt Renfrew Montreal. All attendees will have the chance to win one of three prizes valued up to $1,000. In addition, Holt Renfrew is generously donating 10% of every purchase made (and 20% on Anzie jewelry specifically) during this special shopping night to the Farha Foundation.

"We are very thankful for Holt Renfrew's contribution to our fight. This special night out lets our community shop for their fall wardrobe with friends in support of a great cause." states Linda Farha, Volunteer President and Spokesperson of the Farha Foundation. "My brother Ron launched the Foundation in 1992 to help people living with the disease. Over twenty years later, our mission remains with the very important focus on prevention and education initiatives for our youth. We are hoping that we can all come together for this one-night only shopping event in support of a cause that is very much in need of community support."

Farha en Vogue will provide all shoppers with music from the very talented Nico Sarbanes from the Schulich School of Music at McGill and his jazz trio, cocktails, gourmet delights from Restaurant Beatrice and Il Cortile, long-time supporters of the Farha Foundation and make-up touch ups for post-event outings.

"Holt Renfrew has been a friend of the Farha Foundation for decades." states Normand Ciarlo, Divisional Vice President Montreal at Holt Renfrew. "We are pleased and honored to be associated with this great cause and are very appreciative of the Foundation's media sponsor, Virgin Radio, who will provide a photo booth during the event so that our guests may be photographed with our infamous pink Holt Renfrew backdrop. During the evening, models will be showcasing the latest in Fall 2013 fashions sure to interest all shoppers as they peruse though our store. We will also be offering all participants the chance to win one of three grand prizes valued up to $1,000. Attendees who register either to the Farha Foundation ÇA MARCHE (annual walk) with a minimum donation of $50 or to the MASKARADE 2014 gala will also be given a chance to win one of these prizes."

FARHA EN VOGUE Event details:

  • All shoppers are to enter the store from the Valet Parking entrance
  • Cocktails and water will be available
  • Canapés provided by Restaurant Beatrice and Il Cortile
  • Draw (3 prizes) valued at a maximum up to $1,000 will be made at 8:50 p.m. Winners will be contacted
  • Complimentary makeup touchups
  • 10% of all sales (20% for Anzie jewelry) will be donated to the Farha Foundation

About Holt Renfrew

Celebrating a 175-year heritage, Holt Renfrew is recognized worldwide for an inspired shopping experience. Once a purveyor of fashion to Her Majesty Queen Victoria, Holt Renfrew began in 1837 as a modest hat shop in Quebec City. Over the years the brand developed and expanded across Canada. In the 1930's Holt Renfrew began exclusive accounts with some of the best designers in Europe and in 1947 hosted Monsieur Christian Dior when he launched his "New Look". After many years of foreign ownership Holt Renfrew was bought in 1986 by W. Galen and the Hon. Hilary M. Weston. Under their ownership Holt Renfrew has become Canada's destination for luxury retail. Holt Renfrew has 2,300 employees with nine stores across the country in Vancouver, Calgary, Edmonton, Montreal, Quebec City, Ottawa and Toronto (Bloor Street, Sherway Gardens and Yorkdale). Visit us at holtrenfrew.com. Holt Renfrew is part of Selfridges Group Limited. With extensive know-how and experience in operating luxury fashion retail stores, the Selfridges Group owns and operates leading heritage banners in key markets around the world, including Brown Thomas in Ireland; de Bijenkorf in The Netherlands; Holt Renfrew in Canada and Selfridges in the United Kingdom. Selfridges Group Limited is a family owned business, W. Galen Weston is Chairman.


ÇA MARCHE (camarche.ca), one of the first Farha Foundation events to emerge in 1993, is an annual walkathon of seven kilometers, gathering thousands of people aimed at raising funds and sensitizing the population to the HIV/AIDS cause. Sign up now at camarche.ca.


MASKARADE is the most glamorous event of the Farha Foundation. Previously known as "Black Tie Bingo", this gala, which takes place once a year in February, was renamed MASKARADE in 2004. The theme is different with every edition, and always chosen in memory of Ron Farha. Each year, many artists and partners participate in a luxurious silent auction, and all the profits go to the Farha Foundation. Visit the official website of the gala at MASKARADE2014.com for more details about MASKARADE ELIXIR.


The Farha Foundation is Quebec's leading fundraising organization, dedicated to helping men, women and children living with HIV/AIDS, and the complications associated with it. The Farha Foundation is also committed to raising awareness and sensitizing the population to the HIV/AIDS epidemic.

Since 1992, the Farha Foundation has distributed over $9 million to 76 organizations across Quebec, providing services such as healthcare, food and housing to HIV/AIDS victims, as well as HIV/AIDS prevention and education programs. An advisory committee determines which organizations the Farha Foundation supports, and ensures that the funds are put to the best possible use. To find out more about the Farha Foundation, please visit farha.qc.ca.

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