Farha Foundation

Farha Foundation

March 30, 2011 08:30 ET

The Farha Foundation Invites You to Shop for a Cause

Celebrate the 27th edition of AU COEUR DE LA MODE presented by Clin d'oeil

MONTREAL, QUEBEC--(Marketwire - March 30, 2011) - The Farha Foundation, Quebec's leading HIV/AIDS fundraising organization, is pleased to present the 27th edition of AU CŒUR DE LA MODE, Quebec's largest fashion designer charity event. Presented by Clin d'œil, this one-day event will be held on Saturday, April 30 and will offer exceptional discounts of up to 80% on a variety of designer fashions.

"AU CŒUR DE LA MODE is a one-of-a-kind event that allows consumers to shop for all of their favourite designer fashions at the same time and under one roof," said Michèle Coulombe of Clin d'œil . "There's nothing more satisfactory than knowing that your shopping proceeds are supporting a great cause and going directly to those in need."

AU CŒUR DE LA MODE will assist the Farha Foundation in continuing to help the more than 20,000 men, women and children living with HIV/AIDS in Quebec. "Right now, prevention is the only cure for AIDS and we encourage the community to join us in the fight against this disease," said Linda Farha, spokesperson of the Farha Foundation. "There is no better way to give back than with a great shopping experience!"

Major brands such as Anastasia Lomonova, Anna Scott, Antyk Style, Babs Bijoux, Bod & Christensen, ça va de soi, Carrefour Ivano, Dalcci, Denim Kings, Dinh Bà Design, Eddynpizzle, FINN cultured+cured, Füshia BIJOUX URBAIN, Gloria Gaudette, Guido & Mary, Ivano, Costumes, Kärv, Lady Dutch, Lauralie, Lollipops Paris, Lucky 7, Luxyria, Melow par Mélissa Bolduc, Micalla, Pedro Sport, Priape, Rudsak, Rüfen, Sixty Nine Jeans, Slak, TITA G. designs, TXT, Valérie Dumaine and many others will be selling their latest collections at up to 80% off or more.


What: AU CŒUR DE LA MODE, 27th edition, fashion sale to raise funds to improve the lives of people living with HIV/AIDS
When: Saturday, April 30, 2011 from 9:00 A.M. to 6:00 p.m.
Where: Palais des congrès de Montréal – Place d'Armes Métro

Admission to the event is a minimum donation of $7. For more information or to become a V.I.P. member, please visit aucoeur.ca and be the first to shop!


AU CŒUR DE LA MODE is an event that gives Quebecers a chance to raise money to improve the lives of people living with HIV/AIDS, while having an opportunity to buy designer clothing and accessories. The cost of admission is a $7 donation. Part of the proceeds will benefit the Farha Foundation.
See aucoeur.ca for more information.


Clin d'œil magazine is the ultimate Quebec resource for fashion and beauty. Clin d'œil provides the hottest updates on fashion and features the most inspirational articles on beauty, jewellery and shopping. 


The Farha Foundation is Quebec's leading fundraising organization committed to helping men, women and children living with HIV/AIDS. The events organized by the Farha Foundation also serve to raise public awareness of the AIDS pandemic.
Since 1992, the Farha Foundation has distributed over $8,3 million to 76 organizations throughout Quebec that provide care and services (housing, medication, food, palliative care, homecare, etc.), as well as AIDS prevention and education programs. An advisory committee determines which organizations the Foundation supports and ensures that the funds are put to the best possible use. To learn more about the Farha Foundation, please visit www.farha.qc.ca.

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