MASKARADE - Farha Foundation

MASKARADE - Farha Foundation

December 10, 2012 10:34 ET

The Farha Foundation Presents MASKARADE 2013 Gala Entitled "INSPIRE"

14th Edition theme intended to motivate youth to be part of a generation void of HIV/AIDS

MONTRÉAL, QUÉBEC--(Marketwire - Dec. 10, 2012) - The Farha Foundation, Quebec's leading HIV/AIDS fundraising organization, is excited to present the 14th edition of MASKARADE - a formal masked evening intended to enlighten the community about the stigma attached to HIV/AIDS and those touched by the disease, including their families, friends and caregivers. MASKARADE will be held on Thursday, February 21, 2013 at Marché Bonsecours in Montreal, with a goal to raise $300,000 in support of individuals living with HIV/AIDS in Quebec.

Ron Farha, Founder of the Foundation once said, "AIDS will disappear one day...
in the meantime, we have the opportunity to learn and grow... and we must do just that." MASKARADE 2013 was inspired by this thought-provoking statement and unites 450 VIPS for a glamorous fun-filled evening.

"The focus of MAKARADE 2013 is on our youth. They are our future and many are not aware that AIDS is preventable," states Linda Farha, Foundation spokesperson. "The theme INSPIRE is about motivating those that can have an impact on our future. It's about how they may be inspired by their parents, peers, mentors and heroes to one day be part of a generation void of HIV/AIDS."

MASKARADE 2013 will begin at 6:30 p.m. with cocktails, followed by an auction, dinner, dancing and lots of inspired surprises. More details of the evening will be announced closer to the event.

"We are very honoured to be part of the Farha Foundation's MASKARADE 2013," states Andrew and Arlene Torriani, event Chairs. "Our three children are young and we are highly motivated to ensure that they know about the true reality of this terrible disease and it is with fundraising events like this that we may create a meaningful impact."

Those interested in purchasing tickets or making a donation can visit the official gala website at For each ticket purchased online prior to midnight December 31, 2012, you will receive a $50 voucher towards a silent auction item at MASKARADE 2013 on February 21, 2013.

More details are available at

The Farha Foundation thanks all sponsors who have confirmed their involvement with MASKARADE 2012, which include: Gold sponsor CTV, Powercorp, Qatar Airways and Zenergy Communications; Bronze sponsor Aldo, Dynamite, ELLE Quebec, Fashion Magazine, Fugues, Milgram, National Bank, Virgin Radio, and Rogers.


MASKARADE is the most glamorous event of the Farha Foundation, and takes place once a year in the month of February. Previously known as "Black Tie Bingo", in 2004 this gala was renamed as MASKARADE. The theme is different with every edition, and it is always chosen in memory of Ron Farha. The activities during the evening revolve around the theme that has been selected for the night. Many artists and partners participate in a luxurious silent auction, and all the profits are given to the Farha Foundation. Visit for more details.


The Farha Foundation is Quebec's leading fundraising organization committed to helping men, women and children living with HIV/AIDS. The events organized by the Farha Foundation also serve to raise public awareness of the AIDS pandemic.

Since 1992, the Farha Foundation has distributed over $8.7 million to 76 organizations throughout Quebec that provide care and services (housing, medication, food, palliative care, homecare, etc.), as well as HIV/AIDS prevention and education programs. An advisory committee determines which organizations the Foundation supports and ensures that the funds are put to the best possible use. To learn more about the Farha Foundation, please visit

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