Farha Foundation

Farha Foundation

January 15, 2015 10:22 ET

The Farha Foundation reveals MASKARADE: 10M

The 16th edition will be a night to remember with revelry, haute cuisine and philanthropy

MONTREAL, QUEBEC--(Marketwired - Jan. 15, 2015) - The Farha Foundation, Quebec's leading HIV/AIDS fundraising organization, will celebrate with its guests and celebrities at MASKARADE 10M on February 19, 2015. This gala serves to mark the next phase in the Foundation's journey.

The 16th edition begins with cocktails at 6:30 p.m., followed by gourmet cuisine, entertainment and special activities, all in support of the HIV/AIDS community. John Moore of Newstalk 1010 and Varda Etienne, entertainer, comedian and host, will MC the night, and the Foundation, Farha family and friends will share special messages. Guests will be treated to the finest delicacies from Buona Notte, Le Richmond, and Beatrice among others, while being whisked away on the musical notes of M'Michelle, Toddy and Jojo Flores and Sandy Duperval. Soulvation will also light up the dance floor with an exclusive performance. Attendees will also have a chance to try their luck at casino games and the silent auction, with all funds going to support over 20,000 men women and children affected by HIV/AIDS. Tickets information can be found at maskarade2015.com

"This year's MASKARADE 2015 theme, 10M is a representation of everything the Foundation has worked towards, and is a embodiment of Ron's desire to support the HIV/AIDS community through prevention and an active search for a cure," said Linda Farha, spokesperson, Farha Foundation. "Guests will be immersed magical evening with friends, colleagues and loved ones. Be prepared for the unexpected this year!"

"The Farha Foundation is an integral part of the Montreal community and its values and mission closely align with ALDO's. I am delighted to accept the position as MASKARADE's Honorary president for 2015 and look forward to growing our partnership," said Douglas Bensadoun, chief creative officer, ALDO Group. "MASARAKDE, one of the most glamorous fundraising event in Montreal, brings together celebrities, artists, fashionistas and CEOs, to stand together against HIV/AIDS. Please join us for a night to remember!"

MASKARADE is an annual masked gala put on by the Farha Foundation, aiming to enlighten the community about the stigma attached to HIV/AIDS and those touched by the disease, including their families, friends and caregivers. Ticket proceeds will help the Farha Foundation reach its goal of $10 million in distribution funds in order to support people who have been affected by HIV/AIDS in Quebec and drive community awareness of the disease. Tax receipts will be issued for each ticket purchased.

Join the Farha Foundation at Marché Bonsecours in Old Montreal on Thursday February 19, 2015! Visit www.maskarade2015.com to learn more. Please follow the Farha Foundation and our activities all in support of a world free from HIV/AIDS as our founder Ron Farha originally dreamt.

The Farha Foundation would like to thank the sponsors whose contributions make MASKARADE possible: Cocktail Sponsor, BMO; Platinum Sponsor, TD; Silver Sponsors, RBC, Virgin Radio,

Zenergy Communications, SAQ; Bronze Sponsors, Rogers Media, Lotus Photography, Milgram. We are also extremely grateful to our supporting partners, volunteers and dedicated staff.


The Farha Foundation is Quebec's leading fundraising organization committed to helping men, women and children living with HIV/AIDS. The events organized by the Farha Foundation also serve to raise public awareness of the AIDS pandemic.

Since 1992, the Farha Foundation has distributed close to $9.3 million to 76 organizations throughout Quebec that provide services to HIV/AIDS victims (housing, medication, food, palliative care, homecare, etc.), as well as HIV/AIDS prevention and education programs. An advisory committee determines which organizations the Foundation supports and ensures that the funds are put to the best possible use. To find out more about the Farha Foundation, please visit farha.qc.ca.

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