SOURCE: The FeedRoom

The FeedRoom

February 12, 2009 08:00 ET

The FeedRoom Sees Rapid Adoption of Online Video Within Fortune 500

Challenging Global Economy Drives Enterprise Demand for More Targeted and Cost-Effective Marketing and Corporate Communications

NEW YORK,--(Marketwire - February 12, 2009) - The FeedRoom, a pioneer in online video communications, and a market leader in live video and rich media asset management, today announced rapid adoption of the company's comprehensive online video platform within Fortune 500 accounts as firms everywhere seek to leverage their Web presence and mobile computing infrastructure for the delivery of more pervasive, cost-efficient and targeted marketing and business communications.

The FeedRoom's growing portfolio of enterprise accounts includes a number of Fortune 500 brands, such as Best Buy, Boeing, Bristol-Myers Squibb, DIRECTV Group, General Motors, Hewlett-Packard, Honeywell, McGraw-Hill, MetLife, Motorola and Pulte Homes, in addition to Autodesk, Barnes & Noble, Mohawk Industries, Monsanto, Raytheon, Yum! Brands, and others looking to streamline communications and manage rich media assets more efficiently.

"The reliability and affordability of online video has enabled our enterprise customers to achieve highly measurable, controlled and timely one-to-many communications for a fraction of the cost of traditional methods," said Mark Portu, President and CEO of The FeedRoom. "In times of economic uncertainty, companies are rapidly turning to complete, online video platforms such as ours to keep employees and shareholders informed, promote new products and brands to customers and the media, and tap user-generated content to decrease customer service costs."

According to a recent IDC report, video use within the enterprise is expected to grow at an annual compounded rate of nearly 50 percent over the next five years. As major organizations realize the value of online video as a communications tool, enterprise video platforms are quickly moving from a departmental deployment to an enterprise buying decision, further emphasizing the need for integrated video applications that address internal and external audiences in both live and on-demand formats.

"Historically the media and entertainment space has led market demand for online video solutions. With increased video usage, however, the need for organizations across every industry to manage and deliver rich media communications has grown dramatically," said Mukul Krishna, Global Director of Frost & Sullivan's Digital Media Practice. "The challenge lies in the ability of large, dispersed organizations to develop an integrated enterprise video communication framework that unifies the components of the 'video value chain' into a complete, end-to-end solution."

Delivered in a Software as a Service (SaaS) model, FeedRoom 4.0 Enterprise Video Platform™ (EVP) enables organizations to more easily manage all aspects of creating, managing, delivering and measuring online video communications. Built on a service-oriented architecture, EVP is a modular, scalable system that integrates quickly and seamlessly with existing CMS and ECM platforms, enterprise storage and distribution systems, network security standards, and popular tools for Web reporting and analytics. EVP's powerful FeedRoom Studio™ dashboard and lightweight, highly customizable players allow organizations to easily deliver video content to internal and external audiences in multiple formats.

About The FeedRoom

The FeedRoom is a pioneer in online video communications, and a market leader in live video and rich media asset management. With an unparalleled commitment to customer service, The FeedRoom provides flexible online solutions that optimize business and marketing communications for the enterprise, government and media. Industry-leading organizations rely on The FeedRoom's expertise to help engage audiences, build brands, monetize content and manage digital media assets more efficiently. For more information, visit

The FeedRoom, FeedRoom Studio and The FeedRoom logo are trademarks of The FeedRoom, Inc., which may be registered in certain jurisdictions. All other brand/product names are trademarks of their respective holders.

Contact Information

  • Corp. Contact:
    Lisa Clark
    The FeedRoom, Inc.
    Email Contact

    Media Contact:
    Valerie Harding
    Ripple Effect Communications
    Email Contact