Bombardier Recreational Products Inc. (BRP)

Bombardier Recreational Products Inc. (BRP)

September 14, 2007 10:01 ET

The First Can-Am Spyder Roadster Rolls Off the Assembly Line in Valcourt, Quebec

The Can-Am Spyder roadster offers enthusiasts the next dimension in open-road riding

VALCOURT, QUEBEC, CANADA--(Marketwire - Sept. 14, 2007) - Today marked the beginning of a new era for BRP as its first on-road vehicle, the 2008 Can-Am™ Spyder™ roadster, rolled off the assembly line in Valcourt, Quebec.

A three-wheel vehicle (two in the front, one in the rear), the Spyder roadster offers the performance of a traditional motorcycle with much of the peace-of-mind of a convertible sports car. It is powered by a Rotax® 990 V-Twin engine, produced by BRP-Rotax, the company's Austrian division and a world leader in engine development.

"This is a very important day in the history of BRP," said Jose Boisjoli, president and CEO, BRP. "Our employees around the world have a lot to be proud of as we bring to the market a product that is a true paradigm shift, a completely new and unique vehicle, one that will redefine the roadster category. The Can-Am Spyder roadster is yet another testimony of BRP's passion for innovation and for the powersports industry," he added.

The February 2007 launch was followed by a targeted marketing campaign in both North America and Europe, which gave potential clients the opportunity to ride the new roadster.

"Since its official unveiling, the Spyder roadster has been a hot topic among powersports enthusiasts, open-road newcomers and media alike the world over. To date, more than 20,000 consumers have tried the Can-Am Spyder roadster in 11 American states, four Canadian provinces and eight European countries," concluded Boisjoli.

The first units will be delivered to selected dealerships across North America in October while dealers in International markets will receive theirs at the beginning of 2008.

In 2008, BRP will pursue its go-to-market strategy and deploy the Can-Am Spyder roadster to approximately 20 additional American states, a few other Canadian provinces and 15 countries in Europe, South America, Asia Pacific and the Middle East. The roadster's worldwide deployment should be completed within the next two to three years.

The first Spyder roadster to roll off the Valcourt assembly line will be delivered to Jay Leno, a well-known collector and restorer of era-defining cars and motorcycles, columnist in Popular Mechanics Magazine, and host of the iconic U.S. television programme The Tonight Show.

Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. Its portfolio of brands and products includes: Ski-Doo® and Lynx™ snowmobiles, Sea-Doo® watercraft and sport boats, Evinrude® and Johnson® outboard engines, direct injection technologies such as Evinrude E-TEC®, Can-Am™ all-terrain vehicles and roadsters, as well as Rotax® engines and karts.

A photo of this milestone moment is available at www.brp.com.

www.brp.com

www.can-am.brp.com

®, ™ and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.

Contact Information

  • Corporate:
    Johanne Denault
    Manager, Communications and Public Affairs
    450-532-5173
    johanne.denault@brp.com
    or
    Product:
    Marc R. Lacroix
    Manager, Product and Public Relations
    Can-Am Spyder roadster
    450-532-5023
    marcr.lacroix@brp.com
    or
    International:
    Antoine Valla
    Senior Advisor, Communications and Events
    BRP European Distribution S.A.
    +41.21.318.78.83 / Mobile: +41.79.590.62.39
    antoine.valla@brp.com