SOURCE: UrbanLand Company

February 23, 2010 13:44 ET

The Floridian Grand Opening Will Showcase High-End Units in U Street Corridor

Sales of 86 Competitively Priced Condos Expected to Be Brisk in One of D.C.'s Most Sought-After Neighborhoods

WASHINGTON, DC--(Marketwire - February 23, 2010) - D.C.-based sales firm UrbanLand Company will host a Grand Opening bash at The Floridian, Thursday, February 25th from 6 p.m. to 9 p.m. -- kicking off sales of 86 competitively priced luxury units in one of the hottest neighborhoods in the city. The event, complete with valet parking, top-shelf cocktails and an array of tasty hors d'oeuvres, will feature tours of upscale studio, one-bedroom and two-bedroom units. The 118-unit Floridian is located at 919 & 929 Florida Avenue N.W.

"The Floridian offers the best value in the U Street Corridor right now," said Gerard DiRuggiero, founder of UrbanLand Company. "The units have knock-out finishes, 10-foot ceilings, wood floors, euro-kitchens with granite counters, and stone tile baths. And the views of the city are pretty spectacular, too. We're looking forward to the Grand Opening so we can show people these high-quality units that are priced at a very competitive level."

The Floridian is comprised of two dramatic 8-story towers made of stainless steel, colored glass and limestone. It is an upscale condominium community that mixes sophistication with hip urban lifestyle and convenience. Units range in size from under 500 square feet for a studio to over 1,750 square feet for a three-bedroom penthouse. The finishes are top of the line, including 10-foot exposed concrete ceilings, exposed ductwork, floor-to-ceiling windows, granite countertops, premium GE Profile appliances, maple and bamboo floors, designer lighting, and balconies in select units. The community features underground parking, SMART technology, building security and a rooftop terrace with sweeping views of the Capitol, the Washington Monument and the National Cathedral.

"We couldn't be more excited about the Grand Opening," said DiRuggiero, who founded UrbanLand in 2003. "We're anticipating a great response from prospective buyers."

The Floridian offers: studios starting at $227K, one-bedrooms starting at $333K, two-bedrooms starting at $392K and three-bedroom penthouses for $1M. The development is FHA approved so down payments as low as 3.5 percent are possible.

"It's a great building in a hot location," said DiRuggiero. "The U Street corridor is the neighborhood to live in right now." Great places to eat and socialize like Marvin and Busboys & Poets are all within walking distance of The Floridian. And two of the city's hottest clubs are right around the corner, the 9:30 Club and Town Danceboutique.

About UrbanLand Company
UrbanLand Company is a dynamic, young real estate brokerage centrally located in the vibrant U Street Corridor since 2005. ULC works extensively for condominium developers on new construction and conversion projects ranging in size from 9 to 100+ units, primarily in D.C.'s downtown neighborhoods, including U Street, Ledroit Park, Logan Circle, Shaw, Columbia Heights, Adams Morgan, Capitol Hill, Brightwood, Eckington, and H Street. Founded by Gerard DiRuggiero in 2003, the company has 9 sales agents.

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