The Fresh Diet Appoints Zynga Founding Member Tom Bollich as CIO

MIAMI, FL--(Marketwired - Sep 11, 2015) - The Fresh Diet Inc.®, Americas leading fresh meal delivery company and a wholly owned subsidiary of Innovative Food Holdings (OTCQB: IVFH), has appointed Tom Bollich to the new position of Chief Information Officer.

Tom brings an extensive technology background across several industries, including digital entertainment, gamification, manufacturing, advertising and specialty food delivery. Mr. Bollich was a founding member and studio CTO for Zynga (NASDAQ: ZNGA) which went public in November 2011 with a $7 billion valuation. Prior to Zynga, he served as CTO of Nu-Kitchen, a provider of freshly prepared meals for weight management that was acquired by NutriSystem (NASDAQ: NTRI).

"Tom brings a strong technology development and leadership skillset, along with two decades of experience to our executive team," said Bryan Janeczko, CEO of The Fresh Diet. "As our direct-to-consumer platform gains traction, Tom is implementing key technology and mobile solutions that drive consumer engagement and loyalty, to further scale and optimize our industry leading direct to consumer platform."

Mr. Janeczko continued, "In addition to leading the redesign of The Fresh Diet website Tom will be also be focused on developing diet and health and wellness-related mobile consumer apps to further enhance The Fresh Diet customer experience. Furthermore, we expect Tom to leverage his broad technology expertise to reinforce our industry leading, back-end culinary production processes."

Bollich commented: "I am not only excited to work in the booming foodtech industry again, but also thrilled to be joining the team led by Bryan, who I have known and respected for over a decade. I look forward to working with The Fresh Diet, a company that has already built the leading position in the daily delivery of gourmet healthy meals, and taking the company to the next level through innovations in technology, gamification, and user experience across multiple platforms."

About The Fresh Diet, Inc.

The Fresh Diet provides the most convenient way to maintain a healthy lifestyle without giving up the simple joy of eating fresh, delicious food. The plans includes three meals and two snacks a day, a caloric and portion controlled formula, variety with over 150 gourmet meals, access to nutritionists, and doorstep delivery five days a week. The Fresh Diet chef-prepared meals are nutritionally balanced and are never frozen, freeze-dried or vacuum packed. The Fresh Diet currently delivers to 44 metropolitan areas and over 570 cities and towns across the United States. To learn more about The Fresh Diet, visit www.TheFreshDiet.com.

About Innovative Food Holdings, Inc.
Innovative Food Holdings' (OTCQB: IVFH) industry-leading specialty food platforms in the foodservice and consumer markets provide chefs and consumers direct access to the highest quality specialty food products across the United States.

In the direct-to-chef foodservice market, Innovative Food Holdings' fully automated direct-to-chef platform offers efficient, cost effective, and transparent direct sourcing and distribution of over 7,000 specialty foods delivered daily to thousands of chefs nationwide.

In the direct-to-consumer channel, Innovative Food Holdings also owns the leading last mile specialty food direct-to-consumer platform in the United States, creating and delivering daily meals, freshly prepared by chefs at Company-owned culinary centers across the United States. The initial offering on the platform is The Fresh Diet (www.TheFreshDiet.com), America's leading, freshly prepared nutritional and diet-based meal delivery program.

Forward-Looking Statements
This release contains certain forward-looking statements and information relating to Innovative Food Holdings, Inc. (the "Company") that are based on the current beliefs of the Company's management, as well as assumptions made by, and information currently available to, the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this release. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as "should," "could," "anticipate," "believe," "intend," "plan," "might," "potentially" or "expect." The Company does not intend to update these forward-looking statements. Information about third parties was supplied to the Company by third parties and we accept no responsibility for its accuracy.