The Futura Loyalty Group Inc.

The Futura Loyalty Group Inc.

July 09, 2008 11:28 ET

The Futura Loyalty Group Announces Strategic Partnership With Environics Analytics

TORONTO, ONTARIO--(Marketwire - July 9, 2008) - The Futura Loyalty Group Inc. (TSX VENTURE:FUT) (the "Company") today announced it has entered into a strategic partnership with Environics Analytics, a market leader in consumer market insight analysis and value added data reporting and mapping technologies.

The Company has recently begun to focus its growth efforts on a market by market basis, targeting the small-medium size business sector and securing clusters of reward-issuing local merchants in each market. This strategic partnership will allow Futura program merchant partners the ability to access valuable and easy to use reports combining Futura program data with Environics Analytics' proprietary databases and mapping tools. With this offering, Futura merchant partners will be able to better understand who their best customers are, their buying patterns and habits as well as how to target marketing resources more effectively.

"We are very pleased to be able to work with an industry-leading organization such as Environics Analytics," says Mark Farrell, President and CEO of Futura. "With this new relationship, our overall merchant value proposition is greatly enhanced which will lead to accelerated merchant adoption rates and increased program engagement."

"We are very excited to be partnering with Futura Loyalty Group on this initiative. The value proposition they have developed for the small, medium business sector is unique and compelling," says Jan Kestle, Founder and President of Environics Analytics. "The addition of our value added data and reporting functionality to their merchant offering creates a comprehensive, turnkey solution for business owners that is unrivaled in the marketplace."

About The Futura Loyalty Group Inc.

Toronto-based The Futura Loyalty Group Inc. operates the Futura Rewards Program which allows consumers to earn free cash rewards by purchasing a wide variety of consumer products and services from a broad array of retailers, service companies and brands. Members can use their cash-equivalent rewards for any purpose of their choosing such as personal savings, retirement and education savings, donating to a charitable group or everyday spending. Futura's suite of services include marketing tools and expertise to assist groups, merchants, and affinity partners. Our strategy and project services include: co-branded loyalty programs, consumer intelligence and analytics, design services and marketing program execution. For more information, visit

About Environics Analytics

Environics Analytics specializes in geodemographic segmentation, site modelling and custom analytics. With the most experienced team of target marketers in Canada, we deliver data-driven insights to help businesses reach their customers effectively. To learn more about Environics Analytics and our PRIZM(CE) segmentation system, please visit our website at:

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