February 03, 2015 09:07 ET

The Future of the Customer Journey is Ready to Be Unveiled

Annual Dx3 Conference Showcases Incredible Advancements in Industry Tech

TORONTO, ON--(Marketwired - February 03, 2015) - In nature, the first sign of spring is birds chirping; in the digital realm, the first sign of spring is the annual Dx3 conference, March 11 & 12 at the Metro Toronto Convention Centre. Dx3 marks the intersection of the top minds in the digital marketing & retail industries and the ideas and technologies that are disrupting the customer's journey through digital commerce.

"Our show floor this year will be curated around some amazing technology-driven experiences, all in the hope of us physically showing Canadian marketers and retailers how the customer journey is evolving," said Anthony Lipkin, Partner and VP of Dx3. "This incredibly vibrant show-floor, together with a content program that includes the most interesting consumer & tech brands in the world like Reddit, Canada Goose, Buzzfeed, IBM, Zipcar, Microsoft, Pepsi and more, will deliver our best Dx3 yet. We're counting down the days."

Highlights of the Dx3 2015 include:

The Creative Brain - What is more effective: Canadian or Global Creative? Dx3 attendees will have the opportunity to actively help answer this question. Presented by Mediative and powered by Brainsights, the Creative Brain will outfit participants with EEG technology and compare brain reactions to Canadian vs. Global video creative. Results will be projected live in a stunning visual display.

The Retail Collective - Digital retail is now more physical. Physical retail is now more digital. Sponsored by MasterCard and returning for its second year, The Retail Collective is where the phygital future of retail will be showcased.

Visitors will get hands-on with top retail technologies in the world, who are merging the physical and digital retail realities. Participating companies include Blippar, Linkett, PincVR, University Of Pennsylvania Haptics Group, Peek AR, Fluid, and Nymi.

Amber Mac's Tech Spotlight - Meet the companies that are changing the digital landscape. Courtesy of EY, tech journalist and TV personality Amber Mac will be interviewing senior execs from Canada's top digital businesses on the Dx3 show floor about the obstacles and opportunities that are shaping our industry.

Speakers Series - Dx3 2015 is jammed packed with an amazing slate of guest speakers from all ends of the digital spectrum. The schedule includes Aaron Zifkin of Airbnb, Jeff Crook, Chief Product Officer of Mountain Equipment Co-op, Kevin Spreekmeester, CMO at Canada Goose, Erin Green, Etsy Canada, Actress and Entrepreneur Shenae Grimes, Susan Irving, Sr. Director of Marketing for PepsiCo, Lia Navarro, Sales Director for Reddit, and many, many more. 

For a full list of participants and updates on new additions, visit

About Dx3 Canada:

Dx3 is Canada's largest conference and trade show focused on digital marketing, digital advertising and digital retailing. It brings agencies, brands, publishers and retailers together for two days of networking and education.

Dx3 2015 is March 11-12, 2015 at the Metro Toronto Convention Centre featuring more than 40 educational sessions, 100 exhibitors and 4,100 attendees from Canada's leading brands and agencies.

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