SOURCE: The Game

The Game

October 10, 2012 10:52 ET

The Game Presents a Dating App for People Who Hate Online Dating

New Dating App, The Game, Believes That Human Chemistry Is Too Complex to Be Determined by Algorithms

SAN FRANCISCO, CA--(Marketwire - Oct 10, 2012) - For a young, urban audience, finding a date often means one of two things: waiting at a bar to catch someone's eye, or being relegated to being an item in an online catalogue where no one ever responds to your emails. Now, with The Game (, there is a better option. Designed as a mobile gaming app for cell phones, The Game combines online gaming with a mobile dating app, to create a fresh, interactive and stress free way to meet potential partners.

While there is a gamut of online and mobile dating sites, seemingly designed for urban professionals, they are not without various limitations. Each of the existing sites are considered to be highly labor intensive by a busy audience, who would rather be on a date, and instead find themselves filling out long, detailed and boring forms. The other pain point involves the restricted interaction that most potential daters experience in an online environment, where their efforts to connect are met with long silences from potential partners, and the user has limited ways to effect an interaction.

Solving these issues, The Game offers an instant sign on process where the user employs their Facebook login to sign-up, and instantly starts playing. The Game automatically pre-selects three potential partners for the user, based on their Facebook profile and location, and offers an immediate interactive exchange with a potential partner via cell devices. The entire process from sign-up to interaction takes less than a minute.

"Our mission at The Game is to make dating fun again. Dating should be enjoyable, there is no need for it to involve long forms and paperwork and create stress for people who already have busy, interesting lives," says David Semerad, founder and CEO of The Game. "With The Game, we wanted to change the online dating model, and inject a large dose of playfulness and engagement."

"Anyone with a Facebook account and fifty friends can join The Game. One of the greatest deterrents to adopting a dating app is the belief among many people that the other participants may not be very social," says Semerad. "By stipulating that each player of The Game has at least a minimum of fifty friends, we want to be able to guarantee a degree of social ability that is desirable in a date."

About The Game: The Game is a mobile dating app for an urban audience that employs a fun and interactive game on your cell phone to help find you a partner and can be downloaded at Using gamification and guaranteed interaction via cell phone devices, the app makes online dating stress free and fun. Erasing the need to fill out long forms, upload pictures and choose partners from an online catalog, which are the hallmarks of all dating sites, The Game helps players sign-in with one click via Facebook, and automatically create a profile based on your Facebook information. A new start-up by David Semerad, who founded ULikeIt, The Game is launching in New York and San Francisco, and is based in SOMA, San Francisco.

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