SOURCE: Blackhawk Network

October 19, 2010 09:00 ET

The Gift That Gives Back: Joins Gift Card Mall™

Gift Cards Benefiting More Than One Million Charitable Causes Now at California Safeway and Vons Stores

PLEASANTON, CA--(Marketwire - October 19, 2010) -  Blackhawk Network, a leading provider of prepaid and financial payments products for consumers and businesses, today announced the availability of the Causes charitable gift card at Gift Card Mall locations in Safeway and Vons stores across California. Causes ( is dedicated to empowering individuals to have an impact on the world. The Causes gift card will allow consumers to give a gift that makes a difference: gift card recipients will choose from over one million charities and make a donation online at

"Blackhawk Network is proud to partner with Causes in order to offer consumers our first charity gift card," said Talbott Roche, senior vice president of Blackhawk Network. "We're enabling consumers to give a gift that gives back, not only in time for the upcoming holiday season, but for all gift-giving and charitable occasions year-round."

"Our inclusion in the popular Gift Card Mall makes charitable giving more accessible and meaningful," said Joe Green, co-founder and president of Causes. "Whether people are looking for the perfect gift or a way to make a difference, giving people the ability to donate to a charity of their choice is truly empowering."

Also one of the top applications on Facebook, Causes features popular charities such as the Easter Seals, Red Cross, UNICEF, WWF, and CARE as well as many regional charitable organizations across the country, such as Make-A-Wish Foundation chapters and local food banks. Gift card recipients will choose from over one million charities to help provide clean water, rescue animals, vaccinate children, fight deadly diseases, build schools, feed the hungry, or support another cause they care about.

Recipients of Causes gift cards can follow three easy steps in allocating their funds to the charitable cause of their choice:

1. Go to
2. Enter the Causes gift card number from the back of the card
3. Select a charity of their choice and make a donation

Causes gift cards are available in denominations of $25 and $50 at Safeway and Vons stores across California. To find a Safeway or Vons location near you where Causes gift cards are available, visit

About Causes is a mission-driven startup dedicated to empowering anyone with passion for change to impact the world. By building tools for individuals to mobilize their network of friends to grow lasting social and political movements, is currently the largest online platform for activism and one of the top ten Facebook applications. With 140 million registered users, and over $25 million raised for charities through the platform, Causes is just getting started. To find out more and get involved, go to

Follow Causes on Twitter at and Facebook at

About Blackhawk Network
Blackhawk Network, a subsidiary of Safeway Inc., is a leading provider of prepaid and financial payments products for consumers and businesses. The company's Gift Card Mall™ offers the industry's most popular prepaid gift card and telecom products. Gift Card Mall reaches more than 165 million people each week through an exclusive network of leading grocery, big box, convenience, drug, and specialty stores and is available through Internet retailers including Blackhawk Network's business solutions include reward and incentive programs that offer choice and flexibility through a wide array of card brands, custom designed Visa® prepaid cards and fulfillment options.

Headquartered in Pleasanton, California, Blackhawk Network Inc. has offices in the United States, Australia, Canada, France, Japan, Mexico and the United Kingdom. For more information about Blackhawk Network visit and

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