SOURCE: The Go Game

The Go Game

March 10, 2011 09:02 ET

The Go Game App Creates the First True Urban iPhone Adventures in Time for SXSW

The Go Game Introduces the First Location-Based Game Focused on Creative Video and Photo Challenges

SAN FRANCISCO, CA--(Marketwire - March 10, 2011) - Just in time for SXSW, The Go Game, creators of the first technology-driven location-based games today announced the availability of The Go Game App, the most immersive real-world game ever introduced on the iPhone.

What is it?
The Go Game isn't just about your 'social graph.' It's about real-world fun with your real live friends. Part customizable urban scavenger-hunt, part creative multimedia challenges, actor encounters, trivia and head-to-head challenges; The Go Game is the first location-based game app to fully integrate video into the core of gameplay. The Go Game's missions result in the kind of hilarious pictures and videos with friends that anyone would want to share with the world through Facebook Connect.

See how the app works in this video.

"The Go Game's App is about creating amazingly memorable moments and media with your friends," said Finn Kelly, The Go Game co-founder. "Google Ventures may invest in SCVNGR, but they call us when they want to have a real party for their employees. The iPhone's technology lets us bring the fun of a full corporate Go Game to private parties." 

How to Play:
The Go Game is a free for download in the Apple App Store with basic functionality including 1-1 challenges and local gameplay. During the debut weekend, the app's free functionality is SXSW themed for the interactive masses in Austin, with updates rolled out. Full party hosting can be set up through the app or online.

  • Gather and split up friends and iPhones
  • Login online or via the app
  • Select your city and neighborhood
  • Select the occasion (G-rated to R-Rated)
  • Roam the city and complete missions to create awesome photos and video
  • Gather and review the hilarity
  • Vote on the winners
  • BRAG, and share your videos with the world.

Note: App Store, iPhone, and iPod touch are registered trademarks of Apple, Inc.

About The Go Game:
Creators of the world's first technology-fueled, location-based games, The Go Game was founded in San Francisco in 2001 by Ian Fraser and Finnegan Kelly -- The Go Game's motto is 'Play like it's your job.' Since its inception, The Go Game has been doing just that with a team of more than 20 employees hosting over 10,000 events in more than 500 locations around the globe for clients including Fortune 500 companies across multiple industries from automotive to tech, healthcare, consumer products, education and entertainment; including Adobe, Apple, Google, Genentech, Electronic Arts, and many more totaling over 1 Million players so far.

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