SOURCE: Gratitude Kit

April 16, 2008 06:00 ET

The Gratitude Kit™ Honors Earth Day With New Eco-Friendly Packaging

Expressing Daily Gratitude Goes Green and Announces New Charitable Partners

LOS ANGELES, CA--(Marketwire - April 16, 2008) - The Gratitude Kit™ re-launched today with new eco-friendly packaging and additional tools to assist individuals in their daily practice by setting into motion the powerful Laws of Attraction. The company also plans to foster a sense of global GRATITUDE by donating 5% of all kit proceeds to various non-profits, including Heal the Bay, Dalai Lama Foundation and the National Organization of Women among other groups.

"The idea of expressing daily GRATITUDE is simple yet powerful, and reminds us that we're all connected," says Valerie Elster, creator of The Gratitude Kit™. "Imagine a world where everyone is in a constant state of expressing gratitude for what they have -- what an amazing surge of positive energy that would bring about globally."

The Gratitude Kit™ includes: a GRATITUDE card deck with 24 quotes from inspirational and spiritual leaders, 24 powerful affirmations to create more joy and abundance, and a mini-easel to display a favorite daily card. A sample quote: "Gratitude is not only the greatest of virtues, but the parent of all the others." -- Cicero, and a sample affirmation: "I am grateful to attract loving relationships into my life." Each card deck comes with several blank cards for the user to fill in what they're most grateful for.

The kit also includes a beautiful GRATITUDE journal, an exclusive eco-friendly soy-blend GRATITUDE votive candle to evoke a sensory reminder of fresh botanical lemongrass combined with relaxing herbal sage and an inspiring GRATITUDE affirmation, "Abundance comes to me because I am grateful." The kit is also ideal for people on the go with a Pewter pocket stone with GRATITUDE message on the front, and the Chinese translation on back and a GRATITUDE flower removable decal to affix to a rearview car mirror to keep calm even during a traffic jam. Other elements include a 14-page GRATITUDE guide to help the user get the most out of the kit and 30 days of free email support.

Coming soon to retailers everywhere, The Gratitude Kit™ retails for $29.95 and can be purchased at For general product information, wholesale pricing, and custom orders, email

About the Gratitude Kit™:

Founded in 2007, The Gratitude Kit™ is the vision of CEO Valerie Elster, a Reiki Master-Teacher and former Internet entrepreneur. A native of Southern California, Valerie was inspired to create the kit shortly after watching "The Secret" as an easy way for her clients and students to start this daily practice. She's planning other Gratitude-related products and can be frequently be found in her Healing Arts space in Redondo Beach, Calif.

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