October 24, 2013 10:25 ET

The GREENIES® Brand to Help Provide Vital Dental Care for Service Dogs

NASHVILLE, TN--(Marketwired - Oct 24, 2013) - Owners who believe smelly dog breath is normal are missing a sign of poor oral health and potential dental disease. According to the American Veterinary Medical Association (AVMA), 80% of dogs show signs of oral disease by age three, which has been linked to systemic disease of the heart, kidney and lungs.

Redness along the gums and smelly dog breath are both are signs of an oral health issue. While daily brushing works, unfortunately, many pet-parents can't commit to it, which is where pet specialty dental chews help. However, they need to have the Veterinary Oral Health Council (VOHC) Seal of Acceptance. If a treat doesn't have the seal, its efficacy has not been independently reviewed. A product like GREENIES® Dental Chews, which has the VOHC Seal, has been shown to meet or exceed the pre-set VOHC standards of efficacy in reducing dental plaque and tartar.

Good oral health is vital for all pets, especially those who provide a service. The GREENIES® Brand has launched a program to provide grants funding the cost of vital dental care procedures for service dogs. The GREENIES® Brand has pledged a $20,000 grant and during October, they are asking the pet community to spread the word on Facebook and Twitter.

Each tweet that uses #greeniesgives and each new like on The GREENIES® Brand's page on Facebook will activate a $1 donation. For every blog post written about the importance of pet oral health and how GREENIES® Dental Chews and Treats help to keep pets healthy and happy, The GREENIES® Brand will donate $100 to the Oral Care for Service Dogs program.

About The Nutro Company
The Nutro Company is a leader in natural nutrition for pets and has been dedicated to quality, excellence and innovation since 1926. The Nutro Company's dog and cat food and treats offer healthful formulas for every pet's life stage, activity level and size. The Nutro Company's family of brands include the MAX®, NATURAL CHOICE® and ULTRA™ brands of natural pet food and treats and the GREENIES® brand, which is the #1 veterinarian-recommended brand of treats. The Nutro Company makes GREENIES® Dental Chews and Treats, including PILL POCKETS® Treats, JointCare Treats and SMARTBITES® Treats. For more information, please visit and

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