SOURCE: The Grilled Cheese Truck, Inc.

The Grilled Cheese Truck, Inc.

July 17, 2015 08:00 ET

The Grilled Cheese Truck Reports Record Sales at Comic-Con 2015

Iconic Event at San Diego Validates Company's Public Venue Strategies

FT. LAUDERDALE, FL--(Marketwired - Jul 17, 2015) - The Grilled Cheese Truck, Inc. (OTCQB: GRLD), an emerging growth public company capitalizing on opportunities within the burgeoning gourmet food truck sector, announced today the company generated record sales in excess of $38,000 for a single truck four-day event during the San Diego Comic Book Convention known as "Comic-Con." Comic-Con was held July 13-16 and brought together 130,000 fans, celebrities and interested persons. The event has grown in recent years to represent a launch pad for major theatrical releases, television program promotions and of course, numerous events geared to fans.

"We were very excited about the demand and popularity of our gourmet grilled cheese sandwiches at the Comic-Con this past weekend," said Al Hodges, Chief Executive Officer of The Grilled Cheese Truck. "We broke our single truck sales performance for an event of this kind." Mr. Hodges added, "We believe this proves our model of providing superior food with well-trained veterans on state-of-the-art mobile trucks can generate these significant sales. And we also believe this validates our business strategy of rolling The Grilled Cheese Truck offerings at stadiums, military bases, universities, casinos and related venues, festivals, motorsports, action sports, team sports, large outdoor events/concerts, large churches and schools."

About The Grilled Cheese Truck, Inc.

The Grilled Cheese Truck, Inc. is an American entrepreneurial "emerging growth" company with a brand and menu that is widely followed throughout the nation within the Gourmet Food Truck space. The company currently operates and licenses grilled cheese food trucks in the Los Angeles and Phoenix areas and is rolling out into additional markets with the goal of becoming the largest operator in the gourmet food truck space. The Company is pursuing major "gates" of revenue while building significant market share in the gourmet food truck industry. The company and brand maintain a growing following of customers, social media followers and general media attention all attracted to The Grilled Cheese Truck's position in the rapidly growing industry. The Company is among the first movers seeking to consolidate the Gourmet Grilled Cheese restaurant space with an aggressive strategic growth plan that includes significant and accretive acquisitions. Management has extensive experience and success in managing rapid roll-ups in early stage, highly fragmented industries. The Company seeks to franchise its Gourmet Grilled Cheese Trucks operations and intends to offer franchised grilled cheese trucks to Veterans, having invested significant time and resources over the last two years to develop a business model that creates jobs, business opportunities and support for Veterans. For more information about The Grilled Cheese Truck, Inc., please visit www.thegrilledcheesetruck.com.

Forward-Looking Statements

Statements in this press release and of the management or representatives of The Grilled Cheese Truck, Inc. (the "Company") in connection therewith that relate to beliefs, plans, objectives, goals, expectations, anticipations, intentions and future financial condition, results of operations or business performance constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on management's current expectations about future events. These statements can be identified by the fact that they do not relate strictly to historical or current facts, and by words such as "may," "could," "should," "would," "believe," "expect," "project," "anticipate," "estimate," "intend," "plan" or other similar words or expressions. Any or all of the forward-looking statements in this press release may turn out to be inaccurate or wrong. This can occur as a result of inaccurate assumptions or as a consequence of significant known or unknown risks and uncertainties. The Company addresses these risks in the "Risk Factors" section of its filings with the SEC. Because of these risks and uncertainties, the Company's actual results may differ materially from those that might be anticipated from its forward-looking statements. Therefore, you are cautioned not to place undue reliance on such forward-looking statements. The Company undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.

Contact Information

  • For The Grilled Cheese Truck:

    Robbie Lee
    Executive Chairman
    Email Contact
    646.588.8300

    Corporate Communications:

    Trilogy Capital Partners, Inc.
    A.J. Cervantes
    Chief Executive Officer
    Email Contact
    (O) 305.777.3592