SOURCE: The Grilled Cheese Truck, Inc.

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February 04, 2014 09:00 ET

The Grilled Cheese Truck Rolls Out New Menu

LOS ANGELES, CA--(Marketwired - February 04, 2014) - What's in a grilled cheese sandwich? As evidenced by The Grilled Cheese Truck's new menu, certainly a lot more than just bread, butter and cheese!

The Grilled Cheese Truck, a gourmet food truck serving creative sandwiches that are quickly growing in popularity across the country, has unveiled a new menu headlined by a Sweet Sriracha Chicken Melt that became a fan favorite when it was offered as a special. The melt features chili jack cheese with sweet sriracha roasted chicken, Asian vegetable salad and toasted ramen noodles on French bread.

Additional updated menu items include:

  • Goat Cheese Melt - Herbed goat cheese with roasted butternut squash, cranberry-pear relish and spiced pecans on nine-grain bread;
  • Pretzel Melt - White cheddar cheese with chicken bratwurst, red cabbage sauerkraut, sautéed peppers and whole grain mustard on pretzel bread;
  • Roast Brie Melt - Double cream brie with roast beef, caramelized onions, smoked tomatoes and horseradish on toasted ramen French bread.

And, for food truck fans with a hungry sweet tooth, along with its S'Mores Melt, The Grilled Cheese Truck now offers the Cheesycake Melt - Cheesecake filling with raspberry preserves and Oreo pieces on Oreo brioche bread.

For customers who are hooked on The Grilled Cheese Truck's signature melts, not to worry -- you'll still find such longtime favorites as The Cheesy Mac & Rib, Plain and Simple Melt, Three Cheese Melt and Cheesy Mac Melt on the new menu.

The menu also retains a variety of crusts, savory and sweet additions, and such sides as cups or shots of tomato soup, cup of mac & cheese, tater tots, homemade B&B pickle chips, and daily dipping sauces.

David Danhi, founder and creative culinary management behind The Grilled Cheese Truck, has worked in the restaurant and food industry for more than 30 years. His melts have been recognized as some of the best grilled cheese creations in the country. After participating in 2009's 7th annual Los Angeles Grilled Cheese Invitational as a "fun" adventure, Danhi recognized the demand for unique grilled cheese sandwiches and incorporated The Grilled Cheese Truck on December 31, 2009. The Grilled Cheese Truck won the "People's Choice" award at the 11th annual LA Grilled Cheese Invitational in March 2013, and the company's popularity continues to grow.

With more than 120,000 Twitter followers and numerous awards to its name, The Grilled Cheese Truck is a concept that appeals to people everywhere and could replace pizza as America's "food of choice." Follow The Grilled Cheese Truck on Twitter: @grlldcheesetruck, @Grlldchztrukguy, and @GCTLosAngeles, @GCTOrangeCounty, @GCTVentura_SB, @GCTPhoenix, @GCTTexas.

Headquartered in Fort Lauderdale, Fla., The Grilled Cheese Truck, Inc. is an entrepreneurial "emerging growth" company with a brand and menu that are popular nationwide. A fast-growing, early-mover in the gourmet food truck industry, The Grilled Cheese Truck currently operates 13 food trucks in Southern California, Arizona and Texas. Its mission to target military veterans attracted former supreme commander of NATO Gen. (ret.) Wesley Clark, who serves as a Company director and is actively involved in supervising the outreach to and training of veteran franchisees to ensure there's a solid support system for job growth. 

Believed to be the first publicly held, fully reporting, gourmet food truck in America and possibly the first grilled cheese food truck franchise opportunity, The Grilled Cheese Truck is among the early first growth companies actively seeking accredited investors under the new JOBS Act and qualifies as an Emerging Growth Company as defined by the JOBS Act and the Securities and Exchange Commission. To learn more, visit www.thegrilledcheesetruck.com.

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