SOURCE: the happy egg co.

the happy egg co.

October 28, 2014 13:15 ET

the happy egg co. Adds More Than 1,000 New Stores With Distribution at Walmart and Kroger

SAN FRANCISCO, CA--(Marketwired - Oct 28, 2014) - Continuing its mission to make its Free Range eggs from free to roam hens accessible to consumers across the U.S., the happy egg co. has expanded its current distribution with the addition of more than 1,000 new points of purchase in Walmart and Kroger across TX, FL, NY, AZ, MI, OH, SC, LA and AL. This expansion will see happy eggs available in more than 500 new stores across Texas alone.

"With this major expansion in Walmart and Kroger stores, we have now more than tripled the number of stores happy egg is available in over the last 12 months alone to meet the growing consumer demand for eggs from humanely raised hens," said Jenni Danby, Marketing Director for the happy egg co. "Our continued success is driven by the vision to bring our true Free Range eggs to every family's table at an affordable price."

the happy egg co. sets the gold standard for free to roam hens and is the only 100 percent Free Range egg brand with an animal welfare program that covers everything from living conditions to feed and the expertise of the caregivers.

"Our hens go outdoors every day and are free to roam on a total of five acres, offering 14 square feet per bird," Danby said. "The welfare of our hens is our number one priority and we are delighted that consumer demand for happy eggs continues to grow."

The happy egg co.'s recyclable and compostable sunshine-yellow cartons stand out for their color and clarity in the egg aisle, assuring consumers that they are purchasing a truly humane product. With the announcement of major distribution expansion in Walmart and Kroger locations, Free Range eggs from the happy egg co. are now available in more than 4,500 grocery stores across the country.

For more information about the happy egg co. Free Range eggs, including where to find a store near you and how to solve egg aisle confusion, visit thehappyeggco.com.

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