SOURCE: the happy egg co.

the happy egg co.

April 01, 2015 08:30 ET

The happy egg co. Appoints Gary Sundgren as Commercial Director

Sundgren Brings Specialty Egg Market and Category Management Expertise to Further Advance the happy egg co.'s Aggressive Growth Strategy

SAN FRANCISCO, CA--(Marketwired - Apr 1, 2015) - The happy egg co. has appointed Gary Sundgren to the position of Commercial Director, effective March 23, 2015. Prior to joining the happy egg co., Sundgren was the National Egg and Cheese Category Director at Safeway Inc. In his new role, Sundgren will work closely with David Wagstaff, the happy egg co. Chief Operating Officer, to advance the company's retail and distribution strategy, positioning the company for aggressive growth. With more than a decade of experience in the retail industry, Sundgren will support the happy egg co.'s expansion in the specialty egg market and continue its mission to bring innovation to the egg case.

Drawn to the happy egg co. for its comprehensive hen welfare program, Sundgren was impressed with the company's innovative approach to the changing egg industry, prioritization of humane treatment of hens and ability to deliver on the increasing consumer demand for higher welfare eggs. "The happy egg co. is the only specialty egg brand with an animal welfare program that covers everything from living conditions to feed to expertise of caregivers," said Sundgren. "The happy egg co. has a proven and sustainable business model that enables it to provide humanely-produced eggs to consumers on a national level."

Sundgren will lead the happy egg co.'s retail distribution strategy to ensure it becomes a competitive national egg brand. Over the next few months, Sundgren will be focused on driving growth and shaping the business to ensure the happy egg co. continues its swift upward trajectory.

"Gary's extensive industry experience and category knowledge adds significant value to the happy egg co. team," said David Wagstaff, Chief Operating Officer of the happy egg co. "His ability to identify and effectively position growth opportunities for retailers in the specialty egg market will accelerate distribution and advance our mission to bring high-quality, humanely produced eggs to consumers nationwide."

The happy egg co. is the gold standard in free range egg production and its commitment to hen welfare sets it apart from the rest of the egg industry. The happy egg co. hens live on farms where they have access to eight acres of lush grass -- about the size of six football fields. Here, they are free to do what hens do naturally -- roam, flap, perch, forage and dust-bathe. Since its launch in 2012, the happy egg co. has experienced record growth in consumer interest and retail support for eggs from humanely raised hens.

About the happy egg co.
The happy egg co. is a proud pioneer of Hendependence, allowing its hens to enjoy the freedom of outdoors every day. The happy egg co. hens spend their days under the sun, frolicking through acres of open space, foraging, socializing and exhibiting their natural behaviors. Hens at the happy egg co. enjoy the freedom to roam across more than eight acres of open pasture, with nutritional feed and care from expert family farmers under the direction of Andrew Joret, the International Egg Commission's 2013 "International Egg Person of the Year." The happy egg co. was the winner the Best New Egg in the 2014 Better Homes and Gardens Best New Product Awards. Additionally, the happy egg co. is the first commercial free range egg producer in the U.S. to be named American Humane Certified™.

For more information about the happy egg co. free range eggs, including a store locator, visit

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