SOURCE: the happy egg co.

May 20, 2015 08:00 ET

the happy egg co. Expands Flock, Farms and Retail Locations to Meet Increasing Demand of True Free Range Eggs

the happy egg co., Leader in Humanely Raised Eggs, Rapidly Grows Business Throughout the U.S.

SAN FRANCISCO, CA--(Marketwired - May 20, 2015) - As part of its mission to make humanely raised eggs accessible to consumers nationwide, the happy egg co. today announced that its free range eggs have gained further expansion, adding another 400 retail stores across Meijer and Safeway stores in the Midwest and East.

Through its rapid growth in the consumer retail industry, in just two and a half years since entering the market, the happy egg co. is now available in over 4800 stores across the country and has added another seven new free range farms in the Midwest as it responds to increased consumer demand for true free range eggs.

The specialty egg industry has grown substantially over the past two years, and specifically, the purchasing of high welfare eggs including free range has grown by a massive 57 percent during the last 52 weeks (Source Nielsen - $ growth vs. year ago - 52 weeks ending April 18, 2015). The happy egg co. has invested heavily in production capacity to meet this increase in demand and ensure an uninterrupted supply to its retail customers, setting them apart from other specialty egg suppliers.

"The free range category is booming and we are excited to see how consumer purchasing habits have changed in such a short amount of time," said David Wagstaff, Chief Operating Officer at the happy egg co. "As major food giants are phasing into free range eggs, the happy egg co. is pleased to be at the forefront. By adding more hens to our flock and expanding into new regions with Safeway, Meijer and United Supermarkets, we will continue to provide our consumers with the highest quality eggs from hens cared for to the highest humane standards."

the happy egg co. now operates 13 bespoke farms built to very specific standards of hen welfare and egg processing. As the only free range egg brand to be certified by the American Humane Association, the happy egg co. hens roam freely, outdoors everyday on farms the size of six football fields, allowing each hen 21.8 sq ft of space each to exhibit their natural behaviors and live more contented lives.

For more information about the happy egg co., or to find a store near you, visit thehappyeggco.com.

About the happy egg co.  
the happy egg co. is proud to be a pioneer in Hendependence, allowing its hens to enjoy the freedom of outdoors every day. The happy egg co. hens spend their days under the sun, frolicking through acres of open space, socializing and just doing what hens do naturally. Hens at the happy egg co. enjoy the freedom to roam across more than eight acres of open pasture, and nutritional feed and care from expert family farmers under the direction of Andrew Joret, the International Egg Commission's 2013 "International Egg Person of the Year." The happy egg co. was the winner the Best New Egg in the 2014 Better Homes and Gardens Best New Product Awards.

Contact Information

  • Contact:
    Laura Maxey
    Ketchum
    415.984.6181