the happy egg co. Expands Its Free Range Flock to Meet Consumer Demand Despite Specialty Egg Industry Shortage

SAN FRANCISCO, CA--(Marketwired - May 14, 2014) - Continuing its mission to make high quality, Free Range on pasture eggs accessible across the U.S., the happy egg co. will expand its flock of Free Range hens by around 80 percent. the happy egg co. has experienced fast paced growth in consumer interest and retail support, for eggs from humanely raised hens.

To ensure that it can provide an uninterrupted supply of high welfare, quality eggs and to help overcome some of the severe shortage troubles faced in the egg industry and other specialty sectors, the happy egg co. is pleased to announce the residency of an additional 125,000 hens to the overall laying flock.

"The pace at which the happy egg co. is growing, and the support of our retailer partners and consumers has been amazing," said David Wagstaff, COO of Noble Foods Inc. "We believe everyone should have access to Free Range eggs from hens that roam outdoors every day, and are pleased to continue towards this goal by expanding our flock."

the happy egg co. has been at the forefront of developing the Free Range sector and continues to invest in additional production to ensure consumers can enjoy Free Range eggs anytime. This positive step for the happy egg co. comes at a difficult time for the U.S. egg industry, with California "Prop 2" rulings going into effect in 2015, severe shortages across organic and specialty egg categories and shortages of chicks for laying hen farms across the nation. It also comes at a time when more than 75% of Americans think the way hens are raised is important but are still misled by egg carton labeling and misuse of category terminology such as "cage-free," "organic," and "free range."

the happy egg co. is proud to be the leader in Free Range on pasture egg production. Hens at the happy egg co. enjoy the freedom to roam across more than four acres of open pasture, and nutritional feed and care from expert family farmers under the direction of Andrew Joret, the International Egg Commission's 2013 "International Egg Person of the Year."

For more information about the happy egg co. Free Range on pasture eggs, including where to find a store near you, visit thehappyeggco.com.