SOURCE: Unica Corporation

Unica Corporation

February 08, 2010 08:00 ET

The Hartville Group Chooses Unica to Drive Interactive Marketing Programs

Unica NetInsight Helps Leading Pet Health Insurer Gain Valuable Insights

WALTHAM, MA--(Marketwire - February 8, 2010) -  Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today announced that the Hartville Group, Inc. has selected Unica's award-winning web analytics solution, NetInsight™, to gain customer insight and better measure interactive marketing initiatives. 

Founded in 1997, the Hartville Group is one of the country's largest independent pet health insurance companies and the ASPCA's only strategic partner for pet health insurance. The ASPCA is the country's leading animal welfare organization. NetInsight is designed to enable the Hartville Group, which provides pet insurance in all 50 states, plus the District of Columbia, to more effectively market to its growing customer base.

"One of our underlying marketing goals is to understand both our existing customers and the referrals who arrive from our multiple partner sites. We selected NetInsight because we needed to understand our users across all of our web properties," said Anthony Mariani, creative services director, the Hartville Group. "With NetInsight, we expect to accurately measure conversion and attrition rates, and to better measure the effectiveness of marketing programs and campaigns in a single, easy to use, web browser-based interface."

"Successful companies like the Hartville Group want to be able to integrate and act on rich information about customers and prospects in a straightforward manner requiring neither significant time nor resources, which is why they're turning to Unica and NetInsight," said Akin Arikan, interactive marketing evangelist, Unica. "NetInsight provides companies backward and forward looking insights to intelligently market to and improve experiences of their users." 

Available both on-demand and on premises, Unica NetInsight delivers unique self-service capabilities built on a flexible and open data architecture. NetInsight allows marketers throughout the enterprise to perform in-depth analysis of website visitor behavior by cleanly separating tagging from the way that data is analyzed. NetInsight's role-based flexibility enables business users to streamline exploratory ad-hoc analysis and custom reporting for a quick view of trends, success indicators, and visitor behavior.

About Unica
Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2009 under "Risk Factors," which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

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