The Heart Truth Campaign

The Heart Truth Campaign

March 02, 2009 06:00 ET

The Heart Truth Highlights Women's Heart Health at LG Fashion Week

Second annual celebrity fashion show spreads lifesaving message to Canadian women

VANCOUVER, BRITISH COLUMBIA--(Marketwire - March 2, 2009) - Canadian celebrities and top fashion designers are joining together to shine the spotlight on women's heart health at the second annual Heart Truth fashion show at Toronto's LG Fashion Week.

"Celebrated Canadian women are stepping forward, sharing the truth to help save women's lives: heart disease and stroke are the leading cause of death for Canadian women(1), but it's within our power to protect our heart health," says Bobbe Wood, President & CEO of the Heart and Stroke Foundation of B.C. & Yukon.

A standing-room only sellout, and the hottest ticket last year at Toronto's fashion week, The Heart Truth fashion show features top Canadian fashion designers' original red dress designs modeled by Canadian celebrities from television, film, music, sports and media.

Models in this year's Heart Truth fashion show include: Natalie Brown, Cassie Campbell, Arisa Cox, Marilyn Denis, Monika Deol, Rosey Edeh, Jennifer Hedger, Sitara Hewitt, Jessica Holmes, Cathy Jones, Sass Jordan, Erin Karpluk, Lisa LaFlamme, Elaine Lui, Elizabeth Manley, Andrea Menard, Heather Rankin, Ginette Reno, Monika Schnarre, Amy Sky, Tara Spencer-Nairn, and Kreesha Turner.

The Heart Truth fashion show features original red dresses designed by Mark Belford, Evan Biddell, Joeffer Caoc, Farley Chatto, Wayne Clark, Jacqueline Conoir, Greta Constantine, Damzels In This Dress, Ines Di Santo, David Dixon, Eugenia, Fashion Crimes, Jay Godfrey, Paul Hardy, Thien Le, Pat McDonagh, Lucian Matis, Nada, Marie Saint Pierre, Pink Tartan, Andy The Anh and Carlie Wong.

The invite-only Heart Truth fashion show at LG Fashion Week takes place Tuesday, March 17 at 9 pm at Nathan Phillips Square in downtown Toronto.

"We're so pleased to be partnering with pillars of the Canadian fashion industry to bring the red dress symbol to life on the runway," says Wood. "It's an iconic representation of women's courage, passion and their power for change as they share the truth with others and raise awareness about the importance of heart health."

Women can significantly reduce their risk for heart disease and stroke - by as much as 80 per cent - by making simple lifestyle changes(2). The Heart Truth campaign educates women about identifying their risks and warning signs of heart disease and stroke and provides women with the tools they need to take charge of their heart health. The campaign is especially relevant for women 40 to 60 years old, whose risk for heart disease and stroke increases as they age.

The Heart Truth campaign gratefully acknowledges the support of founding sponsor, Becel, and contributing sponsors Dempster's, Ocean Spray, Pfizer Canada Inc., Rogers Consumer Publishing, Shoppers Drug Mart and the Providence Heart + Lung Institute at St. Paul's Hospital in Vancouver, without whom the program would not be possible.

About The Heart and Stroke Foundation

The Heart and Stroke Foundation, a volunteer-based health charity, leads in eliminating heart disease and stroke and reducing their impact through the advancement of research and its application, the promotion of healthy living, and advocacy.

Sources:

1. Investing in Canada's Future 2003-2004, Canadian Institutes of Health Research (CIHR), 2004

2. How to make sure the beat goes on protecting a woman's heart, Johnson PA, Manson JE - Circulation, 2005; 111: e 28-33

For more information on lifestyle changes women can make to reduce their risk for heart disease and stroke visit www.thehearttruth.ca.

Print quality images, broadcast-ready video and media backgrounders are available for download at http://www.thehearttruth.ca/media_centre/

Contact Information