July 12, 2011 06:50 ET

THE HEAVYWEIGHTS Launches Healthcare Marketing Education Center

INDIANAPOLIS, IN--(Marketwire - Jul 12, 2011) - Hospital and healthcare marketers looking for proven ways to drive profitable patient volume have a new online resource developed by THE HEAVYWEIGHTS (, a firm that helps healthcare organizations solve problems that prevent them from growing.

The Turn Up Your Volume Education Center ( features a series of training videos and accompanying worksheets that can be used by health systems, hospitals, Federally Qualified Health Centers (FQHC) and practice group marketers to increase profitable patient volume in almost any service line, including various cancers, sleep therapy, sports medicine, joint replacement, spine surgeries, bariatrics, cardiovascular and others.

"Most hospitals and health systems have astonishingly low profitability," said John Luginbill, CEO and founder of THE HEAVYWEIGHTS. "We developed the Turn Up Your Volume Education Center to train healthcare marketers to drive high-contribution patient volume with proven marketing methods at an affordable price."

The first video series covering the fundamentals of healthcare marketing is available now for an introductory fee of $497 per user. Additional training modules for practice-specific marketing and social media will be added soon.

Additional information is available at

THE HEAVYWEIGHTS helps companies solve problems that prevent them from growing. For healthcare organizations this means increasing profitable patient volume and reputation. The company has worked with many of the best-known names in healthcare, including Indiana University School of Medicine, Indiana University Health, Simon Cancer Center, and Riley Hospital for Children. Founded in 1991, THE HEAVYWEIGHTS is based in Indianapolis. More information is available at

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