SOURCE: The Hertz Corporation

November 13, 2008 15:30 ET

Simply Wheelz by Hertz Expands in California, Florida and Nevada

Low Rates, Online Booking and Self-Service Kiosks Make Car Rental More Affordable, Simple and Fast

PARK RIDGE, NJ--(Marketwire - November 13, 2008) - The Hertz Corporation has expanded Simply Wheelz by Hertz, which puts travelers in the driver's seat with faster, easier and more affordable access to today's most popular rental cars, to Los Angeles and San Diego Airports in California and Miami International and West Palm Beach Airports in Florida. In addition, available for rental pick-up beginning December 1st, Simply Wheelz will be available at McCarran International Airport in Las Vegas. First launched in September 2007, the expansion is based upon the success of Simply Wheelz in Orlando. With low, competitive rates starting as low as $99 a week through December 15, 2008, Simply Wheelz offers an easy-to-use website for reservations (www.SimplyWheelz.com) and a self-service rental kiosk to rent vehicles. Simply Wheelz accepts third party reservations, via travel agents and online booking channels, and reservations via its website.

"Following the consumer popularity of our pilot program in Orlando, it's only natural we expand Simply Wheelz into additional leisure destinations," said Mark P. Frissora, Chairman and Chief Executive Officer, The Hertz Corporation. "While there are numerous economic headwinds facing the American public, people continue to travel. Trip dynamics are evolving, and Simply Wheelz targets the 60% of leisure travelers who now book their car rentals online, as well as those primarily focused on price. The majority of customers still are looking for a recognizable company to deliver quality and value in their car rentals. Simply Wheelz places Hertz squarely in the middle of that market, by allowing customers to easily reserve and rent cars at prices that are very competitive with other recognizable low cost providers."

Designed for online customers looking for a low price from recognized companies, Simply Wheelz makes car rental economical and hassle-free. Customers reserve one of the 6 vehicle types (from Economy to Fullsize plus SUVs and Convertibles) offered and, when arriving at the Hertz airport location, rent cars using a self-service rental kiosk. The kiosk scans a bar code from a printed online reservation or the renter's driver's license, the customer selects a few additional options -- such as child seats or GPS and insurance/waiver options -- and then a vehicle is assigned and the kiosk prints the rental agreement. Once the rental transaction is completed, customers go can to their car and proceed off the lot. It's that simple!

Travelers can book Simply Wheelz cars via its website, through major retail travel websites, such as Orbitz and Travelocity, or with their travel agent. Different from the traditional Hertz brand, Simply Wheelz delivers limited products and services, including:

--  A selection of the most popular new, well-maintained rental cars in a
    good array of sizes and types,
--  NeverLost®, Hertz's industry leading, in-car GPS system,
--  A fuel purchase option with below market pricing or refueling based on
    usage at market prices plus a nominal service fee,
--  Available child seats in multiple sizes,
--  An array of full collision and damage coverages, and
--  24-hour Emergency Roadside Assistance.
    

The $99 weekly rate is subject to availability and blackout periods may apply.

The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc. (NYSE: HTZ), is the world's largest general use car rental brand, operating from approximately 8,100 locations in 144 countries worldwide. Hertz is the number one airport car rental brand in the U.S. and at 69 major airports in Europe, operating both corporate and licensee locations in cities and airports in North America, Europe, Latin America, Australia and New Zealand. The Company also has licensee locations in cities and airports in Africa, Asia, and the Middle East. Hertz also operates one of the world's largest equipment rental businesses, Hertz Equipment Rental Corporation, offering a diverse line of equipment to customers ranging from major industrial companies to local contractors and consumers from approximately 350 branches in the U.S., Canada, China, France and Spain.

To make reservations or for more information, customers can visit Simply Wheelz online at www.simplywheelz.com, call toll-free 1-888-999-9078, or contact their local travel agent. For information on The Hertz Corporation, visit the Company on the web at www.hertz.com and, for Hertz Equipment Rental, visit the Company on the web at www.hertzequip.com.