SOURCE: The Hertz Corporation

The Hertz Corporation

May 02, 2011 16:38 ET

The Hertz Corporation Opens First Equipment Rental Location in Saudi Arabia

Equipment Rental Unit and Dayim Holdings Ltd. Open Location in Damman

PARK RIDGE, NJ--(Marketwire - May 2, 2011) - The Hertz Corporation (NYSE: HTZ) and its equipment rental subsidiary, Hertz Equipment Rental Corporation (HERC), along with its Joint Venture partner, Dayim Holdings Company Ltd., have opened their first location in the Middle East in Damman, Saudi Arabia. The new location rents and sells equipment and tools to construction and industrial markets throughout the region.

"Damman is home to one of the largest concentrations of oil, gas and petrochemical businesses in the world," commented Hertz Chairman and Chief Executive Officer, Mark P. Frissora. "Driven by infrastructure development and opportunities in the petro-chemical industry, the new location will allow HERC to tap into the high growth potential throughout the country while offering customers in Saudi Arabia a one stop shop for their equipment rental and fleet management needs."

The opening of HERC Damman is part of the company's overall growth strategy to tap into developing regions, offering equipment rental and fleet management services. HERC's Damman location offers a broad range of equipment and tools, including straight mast and articulating manlifts, telehandlers and construction and industrial fork lifts, 185 CFM to 1600 CFM compressors (including Instrument Quality), light towers and 50KW to 1 MW generators. Equipment comes from manufacturers including Atlas Copco, Ingersoll Rand, Case, Genie, JLG, Wacker, and Miller.

Located on the Damman-Jubail Highway, the new facility features a 7,000 square foot shop, 2.0 acre yard, region office and branch showroom. The facility is located 6 km north of Damman, the capital of the Kingdom's Eastern province, and is located within easy access of the largest refinery in the Eastern province. The locations hours of operation are Saturday through Wednesday 8 am - 5 pm and, on Thursday, from 8:30 am - 12:30 pm. The location can be reached at +966 3 839 3250 or toll Free within the KSA at 800 116 1006.

Hertz Equipment Rental Corporation -- a wholly owned subsidiary of The Hertz Corporation since 1965 -- operates one of the world's largest equipment rental businesses, offering a diverse line of equipment solutions from tool and machinery rental to specialty divisions including power generation, industrial plant services, pump solutions and fleet management. Customers range from major refinery operations to large and small contractors and event services companies. With approximately 325 locations in the United States, Canada, China and Europe, Hertz Equipment Rental offers daily, weekly, monthly and long-term rentals, tools and supplies, as well as new and used equipment for sale.

Dayim Holdings was established in 2006 as a vehicle for investment and partnerships in the rapid growth environment of modern Saudi Arabia. It operates and manages its companies in sectors with high market growth potential using a combination of joint ventures, investment and strategic partnership with globally renowned organizations. It is present in a number of sectors including construction, oil and gas, security, IT and telecommunications.

The Hertz Corporation is the world's largest general use car rental brand, operating from approximately 8,500 locations in 145 countries worldwide. Hertz is the number one airport car rental brand in the U.S. and at 83 major airports in Europe, operating both corporate and licensee locations in cities and airports in North America, Europe, Latin America, Asia, Australia and New Zealand. In addition, the Company has licensee locations in cities and airports in Africa, and the Middle East. Product and service initiatives such as Hertz #1 Club Gold, NeverLost customized, onboard navigation systems, SIRIUS Satellite Radio, and unique cars and SUVs offered through the company's Prestige, Fun and Green Collections, set Hertz apart from the competition. The Company also operates the global car sharing club, Connect by Hertz, in New York City, Berlin, London, Madrid and Paris.

For information on Hertz Equipment Rental's KSA location, visit the company on the web at For Hertz Equipment Rental information, visit the company on the web at