SOURCE: Hills

June 23, 2008 21:41 ET

The Hills Are Alive... for Now

Hills Helps You Put Your Name (and Clothes) on the Line to Protect Our Environment

SYDNEY, AUSTRALIA--(Marketwire - June 23, 2008) - Hills, an iconic Australian brand since 1946, is launching an interactive website LineDryIt.com (www.linedryit.com) to change the perception and encourage wider use of line drying in the United States.

America vs. Line Drying

In the US, 60 million people live in communities governed by homeowner associations, most of which restrict clotheslines to some extent and some cities even enforce some type of ban including Vallejo (California), Poughkeepsie (New York) and Franklin Lakes (New Jersey), among others. Why? Because Americans consider line drying a sign of poverty! On paper, most homeowners associations cite aesthetics as the reasoning behind the bans and claim the presence of a clothesline in a neighborhood can lower property values by 15%. Well times have changed and in our constant quest to live in a greener world, Hills is here to improve the image of the benevolent clothesline. From discreet to chic, there are several ways to line dry and many more reasons why.

No longer should the clothesline be a flag of destitution, but rather an essential tool used to help reverse the effects of global warming, partly caused by the use of electric dryers.

The Environment vs. The Electric Dryer

We are addicted! According to a 2006 Pew Study published in 2007, 83% of Americans considered electric dryers to be a necessity, up from 62% a decade earlier. It is the goal of Hills to decrease this statistic by offering Americans another option in clothes drying.

Next time you twist the knob on your electric dryer remember that it is the most energy consuming appliance in American homes, second to the refrigerator, consuming approximately 6% of the total household electricity usage. There are no doubts that line drying is much better for your clothes and for the environment, so why do we have laws across the country preventing residents from letting their clothes dry in the sun?

As Americans begin to take proactive steps to minimize their carbon footprints, they're turning away from electric dryers and giving clotheslines a second thought. Key opinion leaders, government officials and celebrities are all re-evaluating the allure of line drying. Vice President Al Gore lists using a clothes line as one of the top 10 things to reduce your eco footprint, The US Department of Energy suggests considering air-drying clothes on clothes lines or drying racks, and according to Consumer Reports the clothes line is second on its list of 20 free ways to save energy.

About LineDryIt.com

Hill's LineDryIt.com is a community that will not only provide useful and fun information, but that will also encourage social change and greater use of line drying! Visitors can log onto the site and get line drying tips, eco facts, links to other environmentally friendly sites, information on contemporary new clothes line products and information about where to buy them, competitions to win cool prizes, and quotes on line drying from an ever growing list of celebrity fans.

While visitors will learn how to lower their carbon footprint they will also have the opportunity to leave their mark on the site in forums where they are encouraged to share ideas on how to protect our greatest resource -- the earth!

Help protect the environment by putting your name and your clothes on the line!

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