Hong Kong Tourism Board

Hong Kong Tourism Board

June 30, 2005 17:37 ET

THE HONG KONG SHOPPING FESTIVAL HAS STARTED

Excitement is building in Hong Kong since the launch of the Hong Kong Shopping Festival on June 25, a ten-week extravaganza of excitement, sophistication and diversity. Attention: Lifestyle Editor, Travel/Tourism Editor TORONTO, ONTARIO--(CCNMatthews - June 30, 2005) - Hong Kong is a shopper's paradise at any time of the year, but every summer the Shopping Festival highlights all that the region has to offer with an amazing selection of goods, exclusive promotions and superb service as well as late-night shopping and dining, and spectacular prizes.

Under the umbrella of its 'Showcase to the World' theme, the Festival will highlight four major retail segments: world-class fashions and beauty brands; top-of-the-line watch and jewellery creations; cutting edge electronics, and also beautiful items which fall under the heading 'unique Chinese cultural traditions'. Throughout the Festival, merchants and restaurants will offer exclusive visitors' privileges that will be detailed in a 'Passport to Special Offers'. These privileges include not only great shopping experiences, but also a variety of food promotion programmes. Tourists to Hong Kong will especially enjoy the renowned Award-winning Chefs' Cooking Demonstrations - interactive culinary experiences that are held throughout the Festival. This programme is especially appealing to visitors as they are welcomed to the popular demonstrations free of charge.

In the run-up to this grand shopping event there has been a contest to win a trip to Hong Kong during the Festival. The lucky Canadian winner of this contest is Marie-Josée Leblanc from Québec. Ms Leblanc's prize includes two return Air Canada tickets from Canada to Hong Kong, airport transfers, five nights' accommodation at the Harbour Plaza Hong Kong Hotel, two sightseeing tours, a museum pass, gifts and participation in the exciting '2005 Hong Kong Shopper of the Year' contest.

To compete for the 2005 Hong Kong Shopper of the Year title and prize Marie-Josée will be joining 17 two-person teams from other parts of the world. Each team will be given HK$3,000(approximately Cdn.$483), a shopping information pack and a digital camera (which they will be invited to keep). Each team will be required to purchase one item from each of the themed categories within a four-hour time frame. These purchases will then be judged by the Judging Panel, whose judging criteria will cover such topics as "Value for Money", "Innovation" and "Abiding by the Rules". To add to the fun the contestants will be encouraged to capture their most memorable shopping fun moments on film and a Photo Prize will be awarded to the best photography team. For the winner of the "Shopper of the Year" title there will be a Grand Prize consisting of Business-class round-trip Cathay Pacific Airways tickets, a Samsung 40" LCD TV, a two-night stay in a Grand Deluxe Harbour View Suite at The Peninsula Hotel, Rolls-Royce transfers, a helicopter flightseeing tour, a deluxe hamper, a trophy and a certificate. Prizes for runners-up include fashion and beauty items, jewellery and watches, a Samsung Notebook and a valuable gift-voucher from a traditional Chinese emporium.

All shoppers in Hong Kong during the Festival will, in fact, be eligible to become winners of valuable prizes as the Hong Kong Tourism Board (HKTB) has organized a Lucky Draw which will take place throughout the Festival. There will be approximately 70 wonderful prizes to be won, ranging from a valuable Rolex lady's diamond watch (worth HK$500,000 - approximately Cdn.$80,000), Cathay Pacific Airways Business Class tickets and a Dragonair travel pass (worth about Cdn.$35,000 and Cdn.$32,000 respectively), to many other valuable jewellery pieces, electronic equipment and skin-care gifts to luxurious hotel stays and meals. To be eligible for this spectacular draw, shoppers will be entitled to one draw entry for every purchase of HK$300 (approximately Cdn.$47). Winners of these draws will be posted on the HKTB's www.discoverhongkong.com website.
/For further information: For more information, contact the Hong Kong Tourism Board at 9 Temperance Street, Ground Floor, Toronto, Ontario M5H 1Y6. Tel: (416) 366-2389 or 1-800-563-4582, Fax: (416) 366-1098, E-mail: yyzwwo@hktb.com, Web site: www.DiscoverHongKong.com/canada./ IN: TRAVEL

Contact Information

  • KARISA LUI, SENIOR MARKETING EXECUTIVE, HONG KONG TOURISM BOARD
    Primary Phone: 416-366-2389 ext. 24
    Toll-Free: 800-563-4582
    E-mail: klui@hktb.com