SOURCE: The Housekeeping Channel

March 02, 2006 22:11 ET

The Housekeeping Channel Goes Wireless

Sprint Customers Now Have Access to Fast, Healthy Household Tips

BOISE, ID -- (MARKET WIRE) -- March 2, 2006 --Millions of "Mobile Moms" now have on-the-go access to quick information about better, faster and healthier ways to clean and manage their households, with the Housekeeping Channel ( available on Sprint (NYSE: S) phones featuring Sprint PCS Vision(SM) and Sprint Power Vision(SM).

"Helping Americans create cleaner, more organized and healthier homes is our goal," said Allen P. Rathey, founder of the Housekeeping Channel Web site. "Adding our content, tools and resources to Sprint PCS Vision(SM) and Sprint Power Vision(SM) enabled phones will make access that much easier for millions of people responsible for managing their households."

Wide-ranging Housekeeping Channel articles, categorized in the same way as the wired site, as well as the same HC-Pedia™ (Housekeeping Channel Encyclopedia) entries found on the wired version, are available via the wireless platform. The Housekeeping Channel's wide array of tools, resources, reviews and product listings along with color photos and search capability also will be included.

"The Housekeeping Channel supplies Sprint PCS Vision(SM) and Sprint Power Vision(SM) customers everything from in-depth information about deep house cleaning, to a 10-minute like-new sparkle, to product reviews and stain-lifting tips," said Rathey. "With spring right around the corner, people get inspired to freshen up their homes, and we have all the tips they're looking for, even while they're on the go."

The Housekeeping Channel joins other major Web sites optimized for access on select Sprint phones, such as CNN,, USA Today, Fox Sports, ESPN, The Wall Street Journal, The Weather Channel, among others.

"Sprint gives customers the power to use their wireless phones to stay informed even when they're not at home or near a computer," said Jeff Hallock, vice president of product marketing and strategy for Sprint. "The Housekeeping Channel is another useful tool our customers can access on the one device that's always with them -- their Sprint phone."

The Housekeeping Channel is available now on select Sprint phones.

The Housekeeping Channel®

The Housekeeping Channel is a focused media and consumer resource in the cleaning, motivation, home organization and indoor environment categories that is frequently consulted by the online and print press as a source of factual information for articles in women's, family, consumer and general interest publications.

The Housekeeping Channel strives to be the Web's most comprehensive storehouse of information and resources to help households everywhere achieve a cleaner, more organized and healthier indoor environment. The site provides how-to tutorials, plus news and reviews regarding the latest innovations from the cleaning products industry to improve the home environment. Resources include time-saving systems, tools and motivation for keeping a better house at the click of a mouse.

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