SOURCE: C-Suite TV

C-Suite TV

March 17, 2016 09:50 ET

The Impact of Cybersecurity and Innovation on Business Today

C-Suite TV's March Programming Features the Impact Security Breaches Have on Businesses and How Innovation Helps Shape Business and Marketing

NEW YORK, NY--(Marketwired - Mar 17, 2016) - Executive Perspectives, one of the top online business shows on C-Suite TV, has announced its lineup for the month of March. Executive Perspectives features interviews with Bob Vescio, director of Advanced Security, Verizon Enterprise Solutions, Emily Mossburg, resilient practice leader, Deloitte Cyber Risk Services talking about the impact security breaches have on businesses and Ranjana Clark, Head of Transaction Banking for the Americas, MUFG highlighting the impact innovation has on business and marketing.

Every business is worried about cybersecurity and how data breaches can cripple their daily business operations. Verizon and Deloitte Cyber Risk Services joined forces to help keep client data secure. Verizon's Vescio states that more organizations are using 'gut-checking intuition' as a strategy but that alone is not working. The bad guys keep winning, but why? He argues that everyone is doing cybersecurity around compliance, which by definition, is "intuition by a group of people." Vescio also stresses that over 90 percent of companies aren't taking the necessary steps (or are doing so partially) to keep their companies safe from cyber attacks. Companies tend to focus on minute things based on industry hype more than anything.

Deloitte's Emily Mossburg joined Vescio on stage and discussed data recovery in the instance of an attack. What can companies do about data recovery? Mossburg says there are three things companies can do: 1) Be secure, by putting internal and identity access controls in place. 2) Be vigilant, through threat monitoring, and understand what "normal" looks like regarding network patterns, user access and transactions so you can easily notice when something abnormal is happening. And, 3) be resilient by adequately preparing for and responding to a cyber attack so that you can mitigate some of the impact and recover faster and stronger.

Companies, Vescio states, should develop a risk model based on four landscapes: business impact, threat, asset and control. By populating all four together, companies ought to have a clearer picture, or a heat map, of where their security risks are and that should drive the strategy to fight cyber attacks.

When it comes to innovation, every industry has a hand in shaping an effective strategy. Ranjana Clark says that, to her, innovation is designed to help solve customers' pain points. Innovation needs to help solve a client's need in a unique, new and different way and add more value. She's quick to add that ideas fail because "we get too fancy." Companies need to keep it simple and keep it focused. There are four key strategies to keep in mind: streamline, automate, integrate, and go global.

For Clark and the Transaction Banking Americas team, they focus on four key areas to help clients conduct business locally and globally: 1) investing in products and enhancements, 2) enhancing sales force effectiveness, 3) re-engineering the entire client on-boarding process, and 4) marketing, pricing, positioning, and packaging.

According to Clark, no one person has a sole grip on innovation, it's everyone's job to innovate. She says that we need to realize ideas come from everywhere and, as leaders, we need to be savvy enough to use external networks as well as internal ones because "it's easy to fall in love with our own ideas." At the end of the day, Clark says, "it's about segmentation, targeting, and positioning and about 'KYC' -- knowing your clients. It's never about you, your product, or your company. It's always about the client."

All episodes of Executive Perspectives are hosted by Jeffrey Hayzlett and can be seen throughout the month on C-Suite TV.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created C-Suite TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives. 

"This month we address a very hot topic, that of cybersecurity and cyber attacks. I was shocked to learn that over 90 percent of companies aren't taking the necessary steps to safeguard their operation from cyber attacks," Hayzlett said. "I also had a great and enlightening conversation about innovation and about how one goes about innovating at a company that's more than one hundred years old. I think our audience will be quite interested in this month's episodes."

For more information on TV episodes, visit www.csuitetv.com.

About C-Suite TV:
C-Suite TV is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world's most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

About Jeffrey Hayzlett:
Jeffrey Hayzlett is a primetime television and radio host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV and All Business with Jeffrey Hayzlett on CBS on-demand radio network Play.It. Hayzlett is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world's most powerful network of C-Suite leaders. Connect with Hayzlett on Twitter, Facebook, LinkedIn, Google+ or www.hayzlett.com

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