May 30, 2005 13:40 ET

The International Design Alliance Settles in Montreal

MONTREAL, QUEBEC--(CCNMatthews - May 30, 2005) - During the inauguration of the International Design Alliance's (IDA) head office, the mayor of Montreal expressed his delight about the IDA's decision to settle in the city and reminded everyone about the administration's commitment to make design one of the main attractions of the Montreal of today and tomorrow. Mrs. Monique Gagnon-Tremblay, minister Relations Internationales du Quebec, Mr. Francis Scarpaleggia, deputy of Lac Saint-Louis, Mrs. Eleni Stavridou, the president of the IDA and the members of Montreal's design community were present.

"The International Design Alliance's decision to establish its head office in Montreal shows how our city has become a virtual design hub as well as a meeting point that is ever more prized by international institutions who want to carry out their activities here" stated the mayor.

Major Assets

Montreal was a logical choice. In addition to the arrival of large international design associations, Montreal benefits from a large mass of talented designers, performing training institutions and renowned diffusion centres. Moreover, considerable investments made by the governments and the sector's partners greatly contributed to the development of design in Montreal. The mayor again mentioned that Montreal is the only city in Canada to have created a design Commissariat to promote design in Montreal. The City of Montreal also introduced the Commerce Design contest which was so successful that it was exported to other cities, notably Lyon, Saint-Etienne and New York. Furthermore, Montreal was the instigator of a first international symposium on new design cities last fall, bringing together a dozen avant-garde cities.

The mayor also underlined that Montreal's main strength and uniqueness as a design city predominantly concerns the expression of its creativity in design and architecture. "Montreal is both a city in which design and designers represent a driving force of cultural and economic life and a city that is increasingly knowledgeable about using this creative strength to improve its environment", said the mayor.

An Integrated Design Policy

Moreover, the mayor reaffirmed the will to position Montreal as a centre of excellence in design. In order to do so, the City plans to equip itself with an integrated "city design/design city" policy for 2005-2025, which will be accompanied by an operational plan for its implementation. The administration hopes to favour the development and exportation of specific expertise by implementing innovative design processes. The City intends to systematically integrate design professionals prior to interventions in the city. As such, design features prominently in the Plan d'urbanisme, the Politique de developpement culturel, the Politique du patrimoine, the strategic sustainable development plan and the future strategy of economic development.

To conclude, the mayor of Montreal seized the opportunity to thank the various people involved in Montreal's bid dossier and all of the people who play a key role with regard to design development and promotion in Montreal.

"The success achieved by those who helped attract the IDA to Montreal demonstrates that the City's actions in the design sector have born fruit. Design is not only a show; it is also a source of daily betterment and a value for Montrealers. As such, support from the citizens and international broadcasting by a powerful network like the IDA will allow Montreal to establish itself as a true design city", concluded Mayor Tremblay.

Contact Information

  • Source : Office of the Mayor and the Executive Committee
    Darren Becker
    Press Agent
    (514) 872-6412