In Marketing We Trust

In Marketing We Trust

March 10, 2015 07:09 ET

The Internet Get's Fat in Australia

SYDNEY, AUSTRALIA--(Marketwired - March 10, 2015) - Let's get the popcorn ready Netflix is coming to Australia after they reported Australia was the fourth biggest illegal downloader of "House of Cards", showing untold love for Kevin Spacey's one-liners and the need for accessible content. With Stan, Presto and Netflix all launching this quarter in Australia, the Internet landscape is about to go under a significant pressure.

The Australian internet sphere is ever rising based on statistic's released by the Australian Bureau of Statistics (ABS) for 2014: "Exactly five years ago, for the three months ended June 2009, we were just about to hit 100,000 terabytes of downloads, so today's result makes a tenfold increase in just five years."

"With the impact on new technologies and developing products and services within the telecommunications and private sector has had an impact on the growth of the internet industry" said Vincent Koc from In Marketing We Trust and it's uptake in Australia against rest of the world. With some interesting numbers for 2014 showing a separate outlook in comparison to other markets:


Top research channels used by Australian's are Search Engines (60% vs. 52% Globally) making this the pole position driver for the research stage of a customer purchase lifecycle. Desktop devices 2012 compared with 2014 shows a 3.20% drop in usage with Mobile on the other hand 17.47% increase and tablet devices with a staggering 64% difference. Mobiles pulling user's away from their desktops however encouraging them to be online for longer periods of time each day, This is likely to continue as 4G becomes more adopted. 41% of Australian mobile users say they use 4G on their handset; with a similar number over 3G (36%). 5G could have an impact on Mobile usage and how Australian user's are able to connect with faster speeds could become a reality in 2015 - "5G is not justified by the needs of humans, it's justified by the needs of machines," Ericsson Australia chief executive Hakan Eriksson a major player in Australia's 4G market who has partnered with Telstra (ASX:TLS).

About In Marketing We Trust:

In Marketing We Trust is a digital marketing optimisation agency; they mix art and science in the field of SEO (Search Engine Optimisation) and CRO (Conversion Rate Optimisation) with a love for data analysis and transparency to deliver results and value for our clients. Servicing companies globally from offices in Sydney, Melbourne and San Francisco. In Marketing We Trust has past and current clients such as Ozforex (ASX:OFX), Expedia (NASDAQ:EXPE), Gumtee Australia and many others. They strive as industry experts in online marketing for the travel sector.

In Marketing We Trust has been ranked alongside some of the best in the business by being nominated for the 2015 Telstra Business Awards.

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