SOURCE: Cephas Holding Corp.

September 30, 2009 10:50 ET

The Iron Sheik Launches Soundboard on App Store

World Famous Personality's Hilarious New App for iPhone and iPod Touch Now on Sale

NEW YORK, NY--(Marketwire - September 30, 2009) - Cephas Holding Corp. (PINKSHEETS: CEHC) today announced the availability of the Iron Sheik Soundboard on Apple's iTunes App Store. The app sells for $.99 per download.

The Iron Sheik is known to millions around the world for his legendary wrestling career which took him from the WWE World Championship to the Hall of Fame. More recently, a new generation of fans has discovered the Sheik's outrageous videos on YouTube and his appearances on the Howard Stern Show.

The Sheik worked tirelessly in a Manhattan recording studio to craft these insults, jokes, and sarcastic comments. The all new recordings that have been woven into an app that maximizes the revolutionary features of iPhone OS 3.1.

"I have been a gold medalist, the WWE World Champion, and now I intend to become the world champion of the iPhone with my new app," said the Sheik.

"We expect that the Sheik will do for the app business what George Foreman did for the grill business," added Peter Klamka, President of Cephas Holding Corp.

Users will find the app very easy to use and the eighty sound bites will add value in any number of life situations. Business customers will quickly adopt such phrases as, "What the hell you want?" and "The reason you have a job? Because of me." Educational users will have at their fingertips the Sheik's phrases about cold beer to explain away lost homework and missed classes.

Cephas developed a new website, www.ironsheikapps.com, to showcase the app and its features. Fans are encouraged to load their own videos, comments, and experiences with the soundboard.

About Cephas Holding Corp.

Cephas Holding Corp. develops and markets mobile applications and mobile products. Founded in 1997, the company has worked with many noted corporations, brands, and celebrities including Palm, Motorola, Disney, Mastercard, Visa, Nascar, Donald Trump, Playboy, Claudia Schiffer, Tyra Branks, Hilary Duff and Christina Aguilera. In addition to the Iron Sheik, the company also has a licensing agreement for iPhone applications with Fedor Emelianenko, the leading MMA fighter in the world. The company maintains a website at www.cephas3g.com.

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