SOURCE: The Jewelry Exchange

The Jewelry Exchange

November 04, 2011 10:00 ET

The Jewelry Exchange Revenue up 11% for October

TUSTIN, CA--(Marketwire - Nov 4, 2011) - The Jewelry Exchange is reporting an 11% increase in sales for the month of October 2011 over the same period last year. According to company president, William Doddridge, customer demand is driving the increase. "Customers are buying larger, high-quality diamonds for their engagement and anniversary rings." Over the same period of time, the average ticket price has increased by 9.72%. Mr. Doddridge is hopeful that the trend will continue through the 2011 holiday season and into 2012.

IDEX Online News on October 26, 2011 released their 2011 Holiday Forecast, which similarly predicts an increase of 7%-10% industry-wide for the holiday year-over-year sales. Based on the October sales and the industry predictions, the Jewelry Exchange anticipates pre-recession holiday shopping patterns returning.

The Jewelry Exchange is owned by Goldenwest Diamond Corporation who also owns and operates the Jewelry Factory and the Jewelry Source.

If you would like more information on this topic please contact Fallan Paschke at 714/542-9200 x196 or via e-mail at