SOURCE: The Jewish Channel

July 14, 2008 17:23 ET

The Jewish Channel On Demand Launches Nationally on Verizon FiOS TV

NEW YORK, NY--(Marketwire - July 14, 2008) - The Jewish Channel (TJC) today announced that it will be available to Verizon FiOS TV subscribers on a subscription on-demand basis, beginning July 14.

"We've had a great response to our service in the nine months we've been available," said Aaron Hornung, a spokesman for TJC. "For any Jewish media to reach tens of thousands of viewers every month in so short a time is nothing short of amazing, and reveals the tremendous demand for quality Jewish programming. Word-of-mouth has been an essential element of our growth, and the most potent form of advertising we could have hoped for."

For a monthly cost of $5.99, FiOS TV subscribers will have unlimited access to all of TJC's content which features award-winning movies and groundbreaking programming, including in-depth news from a team of award-winning journalists, lifestyle shows, holiday, children's programming and much more.

After nearly a year of winning the hearts and minds of the New York, New Jersey and Connecticut Jewish community, TJC is expanding its coverage nationally as it becomes available to the more than 1.2 million Verizon FiOS TV subscribers. FiOS TV, which is delivered over the nation's most advanced fiber-optic network straight to customers' homes, is currently available in 13 states: California, Delaware, Florida, Indiana, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, Rhode Island, Oregon, Texas and Virginia. TJC will join Verizon's industry-leading video-on-demand library, which offers more than 10,000 titles per month, 70 percent of which are free. In addition, the library includes an increasing number of high-definition titles, with 1,000 HD titles per month by year-end.

TJC subscribers will be able to see a wide range of award-winning films and documentaries that deal with Jewish culture, most of which are not readily available anywhere in the U.S. They aren't at the local megaplex and aren't available as rentals.

"In crafting TJC's slate of content, our management was highly conscious of the fact that the Jewish subscriber is a very sophisticated consumer," said Hornung, noting that "we have to acknowledge that we're competing for their attention with the best that television has to offer and our content reflects that mindset; that's why we've created such a strong lineup. Most people probably aren't aware that there's Jewish content produced at this level of quality."

About The Jewish Channel

Launched in September, 2007, The Jewish Channel is currently available to approximately 4.5 million cable subscribers. TJC provides unlimited access to dozens of award-winning films, fascinating documentaries and ground-breaking original series every month. www.tjctv.com

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