Vega

Vega

November 27, 2013 06:00 ET

The Journey to Zero: Vega Launches Sustainable Packaging Initiative

BURNABY, BRITISH COLUMBIA--(Marketwired - Nov. 27, 2013) -

Editor's Note: There is a video associated with this Press Release.

Vega, the leader in plant-based nutrition, is making strides in the natural foods industry to reduce its environmental impact. After a comprehensive corporate sustainability audit, Vega learned that 71% of its carbon footprint(2) was related to packaging materials. Why? Because like every other company in the industry, most of Vega's products came in bottles made from virgin HDPE - plastic derived from carbon-generating and non-renewable petroleum.

With an ongoing commitment to its goal of achieving net zero carbon footprint, Vega's bottles will now be made of 100%( 1) Post-Consumer Recycled (PCR) content plastic.

Charles Chang, Founder and President of Vega, explains, "We believe that sustainability is not just about what goes into our product line; it is a part of everything we do. We are proud to make the change to 100% PCR Tubs as an effort on our Journey to Zero. "

In the next year(3), Vega's switch from virgin plastic bottles to 100% PCR bottles will:

  • Save 278 tons of CO2(4)-63% less CO2 * than virgin plastic
    This much CO2 could fill 353 parade balloons, making a balloon-only parade 4 miles long.
  • Divert 233 tons(5) of plastic from the waste stream
    Made into Vega bottles stacked end-to-end, that's a stack 58 times the height of Mount Everest.
  • Use 14,865 million BTUs(6) less energy-86% less energy* than virgin plastic
    That's enough energy saved to run 140 averaged detached single family homes in America for a year.

And, Vega's new 100% PCR plastic bottles are still fully recyclable. To join Vega's Journey to Zero and to learn more about the new sustainable packaging initiative, please visit: http://myvega.com/journey-to-zero/.

References:

* compared to using virgin plastic to make the same volume of Vega bottles

(1) Excluding 4% colorant
(2) Data analysis by Conscious Brands (consciousbrands.com)
(3) Based on projected sales of bottled Vega products for FY 2014
(4), (5), (6) Data analysis by Terra Stewardship Sustainability Consulting Group (terra-stewardship.com)

About Vega

Since 2001, Vega (previously Sequel Naturals) has established itself as the leader in the plant-based natural health and performance products industry. Formulated by Brendan Brazier, vegan former professional Ironman triathlete and bestselling author on plant-based nutrition, the Vega brand of nutritional products is internationally recognized. Good for your body and the planet, Vega is the clean, plant-based choice to fuel your healthy, active lifestyle-without compromise. For more information, please visit www.myvega.com, join Vega on Facebook at www.facebook.com/vegafanpage and on Twitter @VegaTeam.

To view the video associated with this press release, please visit the following link: http://www.youtube.com/watch?v=h0zqzrzmD1o.

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