The Joy Factory Launches New Line of iPhone 5 Cases

IRVINE, CA--(Marketwire - Sep 13, 2012) - The Joy Factory, Inc. announced today that it will launch a series of protective cases and accessories this month to complement the introduction of the Apple® iPhone®5. Eleven new case collections will soon enter the marketplace designed not only for the new thinner format, but also to support the way smartphone owners will use the device in their daily work and personal lives.

"The Joy Factory's new suite of iPhone 5 cases is a natural extension of our high-quality, digitally-driven lifestyle accessories," said Sampson Yang, president of The Joy Factory and consumer electronics veteran. "These new cases will not only protect phones but will also communicate each user's personal style."

The Joy Factory's new iPhone 5 protective case collection includes:

Denim™ - The fashion-forward case is designed with premium denim material. The exterior rear pocket with brown stitching detail is the perfect size for users to insert a credit, business or ID card. Denim is available in indigo, smoke and khaki. ($34.95 MSRP)

New York New York™ - Ideal for life in the city or for those who view their phone as a fashion accessory, New York New York transforms the iPhone 5 into a handbag-style case. The exterior shell is comprised of polycarbonate material and silicone with interwoven design to add extra protection against dings and dents. The handbag case, featuring a genuine leather handle, helps users securely hold their phone and is available in four color combinations to complement any outfit: rose pink, lavender, turquoise and black. ($39.95 MSRP)

Royce ™ - The Joy Factory's 'Royce' collection features a luxurious synthetic leather exterior with a rose gold embellishment. The thin and lightweight synthetic leather case protects the iPhone 5 and its slim form factor adds virtually no bulk to the device. The Royce collection comes in five colors: black, white silver, bronze, pink and navy. ($34.95 MSRP)

Daytona V™ - The case features a dual layer, interwoven watch band-style design. The Daytona V is composed of an inner silicone case that fits into a hard plastic frame which results in added cushion and protection against scratches. A raised bumper also helps guard the touchscreen against damage should the phone find itself face down. Daytona V is available in snow gray, snow white, black, vintage blue and forever green, each with an accent of black. ($34.95 MSRP)

Airmax™ - For those who want to blend into their surroundings, Airmax offers three military-inspired camouflage patterns to choose from: Army green, Army blue and Army brown. The lightweight polycarbonate case offers users added protection thanks to the Diamond Air Cushion, a raised textured design that also provides extra shock resistance and a secure grip. ($34.95 MSRP)

Tutti™ - With five brilliant color combinations, The Joy Factory's 'Tutti' collection allows iPhone users to showcase their individual personality. The textured grip helps to add a layer of protection to the smartphone without compromising style. Tutti is offered in a variety of colored translucent options including: white, black, yellow, green and blue, each with white side panel detailing. ($29.95 MSRP)

Jugar™ - The soft-grip case is constructed with durable silicone, making it flexible for users to switch out their cases effortlessly. The case remains durable thanks to a metal frame built into the bumper. An enlarged volume/shutter button built into the case helps users easily locate the button in a snap. Jugar is available in four classic colors: gray, purple, pink and black. ($24.95 MSRP)

Madrid™ - The Joy Factory's slimmest and most lightweight case is constructed with ultra-protective polycarbonate material. The case has well-placed cut-outs to support access to the control buttons and ports on the iPhone 5. Madrid comes in four color variations: rose pink, vintage blue, snow white and jet black. ($19.95 MSRP)

For users, preferring a lightweight minimalist case, The Joy Factory also offers three options including:

Jamboree™ - The classic clear back case with a textured bumper maintains the original iPhone look and provides users with an extra comfortable grip surface. Its three bottom cut-outs protect the places around the Lightning charge port and speakers. Jamboree is available in gray, pink and black (MSRP $29.95).

Alton™ - Similar to The Joy Factory's popular SmartFit case, this polycarbonate, lightweight cover highlights the sleek iPhone 5 design, and with its full coverage around the edges, protects the screen when face-down. Alton is available in smoke and clear (MSRP $24.95).

Cameron™ - The durable, soft case is easy to grip and provides protection to the back and side phone surfaces. Cameron provides an option for those who seek to safeguard their phone without adding a lot of bulk to their device. Cameron is available in frosted smoke and frosted clear (MSRP $24.95).

These products are currently available for pre-order at www.thejoyfactory.com and most cases come with a reusable water-resistant BubbleShield sleeve and a Prism Screen protector for the iPhone 5. Shipments are slated to begin through major retailers and selected retail stores in late September 2012.

About The Joy Factory
The Joy Factory, headquartered in Irvine, Calif., offers innovatively designed digital device accessories. The company's namesake is derived from the definition of Joy: the emotion of great delight or happiness caused by something exceptionally good or satisfying. This is the driving philosophy behind the company's commitment to creating an elite class of digital companion products that bridge today's complex technology and elicit a joyful experience for the consumer. The company's flagship product suite of iPad™ and iPhone® patented and patent-pending specialty accessories include versatile cases/stands, mounting systems and charging solutions to allow consumers to stay active and engaged with their smart devices in their daily lives.

The company was founded by a team of gadget fanatics and designers with more than 40 years of expertise in the consumer electronics sector and was recently named an International CES Innovations '2012 Design and Engineering Awards Honoree' and as one of the 'Top 5 Mobile Case Brands' in About.com Reader's Choice Awards. Additional information is available at www.thejoyfactory.com, www.facebook.com/thejoyfactory or www.twitter.com/thejoyfactory.