SOURCE: The Joy Factory

The Joy Factory

October 24, 2012 10:45 ET

The Joy Factory's New iPad Mini Cases & Stands Maximize Portability and Style

Products Enhance How iPad Mini Owners Can Protect and Use Their Tablet

IRVINE, CA--(Marketwire - Oct 24, 2012) - The Joy Factory, Inc. today unveiled a product suite of cases and stands that support the sleek 7.9-inch form factor of the new iPad Mini. The new products include enhancements to the company's popular SmartSuit and SmartFit line along with the debut of new ultra-slim snap-on shells and colorful lightweight cases.

"The Joy Factory continues to expand its line of digitally-driven lifestyle products to support the increasingly mobile consumer market," said Sampson Yang, president of The Joy Factory and consumer electronics veteran. "These new cases and stands are both stylish and versatile, and are designed to provide iPad Mini owners endless ways in which they can use their new sleeker tablet." 

The new generation of iPad Mini cases and stands include:

SmartSuit Mini™ Hard Case - The ultra-slim hard case snaps on easily to the back of the iPad Mini to maximize protection. The SmartSuit Mini's cover folds into a multi-angle stand that allows users to prop up the iPad for watching movies and videos comfortably, or to position it flat for easy typing. The cover offers the automatic wake-up/sleep functionality and its soft inner lining helps protect the screen against scratches. The SmartSuit Mini comes in black, bronze, silver and camouflage green. ($49.95 MSRP)

SmartSuit Mini™ Hard Case in Denim - The Denim boasts many of the offerings of the SmartSuit Mini line including a cover with automatic wake and sleep functionality. Special to this series is the signature denim cover featuring a convenient jean-style exterior pocket large enough to carry notes, business cards and IDs. ($49.95 MSRP)

JouJou™ - The Joy Factory also is debuting a new folio stand/case featuring a cover with an automatic wake-up and sleep functionality. The sleeve-style synthetic leather case works to protect the tablet against scratches while the cover coverts into a stand with four convenient viewing angles. JouJou is available in three color choices: rose pink, bronze and black. ($39.95 MSRP)

Fizz™ Snap-On Back Case/Stand - New to The Joy Factory's product suite is a slim hard shell back case that is designed to offer the tablet additional protection. The case integrates a built-in stand to provide added convenience for users to view and work on the iPad Mini in portrait or landscape mode. The case is offered in three stylish options: grape, blackberry and pomegranate. ($34.95 MSRP)

SmartFit Mini™ iPad Smart Cover-Compatible Snap-On Back Case - The Joy Factory's SmartFit Mini is an ultra-thin polycarbonate case that protects the back of the iPad without adding unnecessary bulk and weight or distracting from the original look of the tablet. It's also designed to enhance the tablet's multimedia features including the smaller port connector. The SmartFit Mini is compatible with Apple's iPad Mini Smart Cover and is available in clear or smoke. ($24.95 MSRP)

The Joy Factory's collection of iPad Mini cases and stands is currently available for pre-orders at The SmartSuit Mini and SmartFit Mini will begin shipping at the end of October through major online retailers and selected retail stores. Availability for JouJou and Fizz is slated for November.

About The Joy Factory
The Joy Factory, headquartered in Irvine, Calif., offers innovatively designed digital device accessories. The company's namesake is derived from the definition of Joy: the emotion of great delight or happiness caused by something exceptionally good or satisfying. This is the driving philosophy behind the company's commitment to creating an elite class of digital companion products that bridge today's complex technology and elicit a joyful experience for the consumer. The company's flagship product suite of iPad™ and iPhone® patented and patent-pending specialty accessories include versatile cases/stands, mounting systems and charging solutions to allow consumers to stay active and engaged with their smart devices in their daily lives. 

The company was founded by a team of gadget fanatics and designers with more than 40 years of expertise in the consumer electronics sector and was recently named an International CES Innovations '2012 Design and Engineering Awards Honoree' and as one of the 'Top 5 Mobile Case Brands' in Reader's Choice Awards. Additional information is available at, or

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