SOURCE: Baynote

March 25, 2008 08:30 ET

The Knot Selects Baynote for Recommendations and Social Search

Baynote Vows to Increase Page Views and Improve Product Cross-Sell on #1 Wedding Planning Site

CUPERTINO, CA--(Marketwire - March 25, 2008) - Baynote, Inc. (www.baynote.com), a leader in intent-driven product and content recommendations for the business web, today announced that The Knot, the number one online wedding destination, has selected Baynote to provide Recommendations and Social Search technology for its flagship site TheKnot.com. Using Baynote, The Knot will leverage "crowd wisdom" to improve the relevancy of search results and to provide product and content recommendations in order to increase page views and enhance cross-sell.

Over 3.2 million unique monthly visitors hunt for wedding planning advice, interactive tools, and thousands of local vendors on The Knot. The Knot Wedding Shop is the Internet's largest retailer of wedding supplies, favors, and attendant gifts. As both a "long tail" eCommerce site as well as a publisher of content, The Knot turned to Baynote for two complementary goals: increase page views to support its advertising revenue stream; and improve its shopping experience and cross-selling of products.

"The Knot has built a reputation around being a comprehensive, easy-to-use destination for all things bridal," said Kristin Savilia, vice president of eCommerce. "By improving relevancy of search results and recommending complementary products through Baynote, we're taking our commitment to being a one-stop wedding resource to the next level."

With Baynote, visitors to The Knot will be immediately shown both the relevant articles and if appropriate, the products and complementary products in the online store that maps directly to their web search query. This dynamically optimized landing page experience will create a more holistic experience where, for example, a bride might find answers to etiquette questions around favors at the same time she can buy the ones that meet her unique needs. Plus, she'll be able to leverage the wisdom of the community of brides-to-be with similar questions or tastes.

"We are proud that an innovator like The Knot has 'tied' itself to Baynote," said Jack Jia, Baynote CEO. "Together we'll help guide brides- and grooms-to-be through the wedding-planning process and help them create a truly unique event."

About The Knot, Inc.

The Knot is the nation's leading wedding resource, reaching over a million engaged couples each year through the #1 wedding website TheKnot.com, The Knot national and local wedding magazines, The Knot book series, and television programming bearing The Knot name. The Knot is the flagship brand of The Knot Inc. (NASDAQ: KNOT), a leading lifestage media company targeting couples planning their weddings and future lives together.

About Baynote

Launched in 2006, Baynote delivers on-demand recommendation technology and social search for websites. By automatically displaying the best content and products, Baynote increases online revenue, leads and impressions. Baynote's patent-pending UseRank™ technology taps into the collective wisdom of the silent majority without collecting any explicit feedback. Over 80 eCommerce, media, and enterprise customers including Motorola, Network Appliance, and US Appliance use Baynote Recommendations. For more information, please visit www.baynote.com.

Baynote™, UseRank™ and BrandRank™ are registered trademarks of Baynote, Inc. All other trademarks are properties of their respective owners.

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