SOURCE: Tataj Innovation

Target Marketing

September 29, 2015 09:00 ET

The Knowledge Triangle - A Model for Creating Innovation on a Massive Scale

Europe's Paradigm for Solving Grand Societal Challenges

NEW YORK, NY--(Marketwired - September 29, 2015) - Today, multiple industry sectors are facing disruption and discontinuity. To innovate faster and navigate better in times of uncertainty, corporations need to develop new collaborative innovation models and integrate start-up companies into their innovation processes. This is even more challenging as growth requires collaboration locally as well as globally. However, few CEOs, entrepreneurs, policy makers, or university leaders know how to accomplish this. Author, speaker, and thought leader Dr. Daria Tataj has the answer, and she details it in her new book, Innovation and Entrepreneurship: A Growth Model for Europe Beyond the Crisis (Tataj Innovation Library, September 2015). By analyzing diverse innovation networks in the United States, China, and with a special emphasis on Europe, Dr. Tataj answers the question, "Why do innovation hubs emerge, and how can this process be replicated?" In her book, Dr. Tataj demonstrates the mechanisms that allow innovation hubs to attract global talent, risk capital, and accumulate knowledge.

Europe needs a new model for growth based on innovation and entrepreneurship. But how can it make a shift from traditional industry to open innovation, from a research university to an entrepreneurial university, from a fragmented innovation ecosystem to a highly networked and global innovation hub? Dr. Tataj's Innovation and Entrepreneurship proposes a comprehensive, scalable model to make innovations succeed globally on a massive scale. She says, "Humanity faces grand challenges related to climate change, sustainable energy, and digital society. Europe has great research, education and innovation, yet there is not enough entrepreneurship to create growth and jobs, and to bring innovative solutions to the markets and to society faster." Using the model proposed in Innovation and Entrepreneurship, Europe's innovation capacity can help solve these grand challenges.

The model offers one stop, practice-based, comprehensive research demonstrating how to accelerate the innovation process from labs to markets and how to create high-growth companies and vibrant innovation ecosystems. Global thought leaders are embracing Dr. Tataj's approach to innovation. For example, according to Professor Manuel Castells, who wrote the book's Preface, "This is a fundamental, innovative book on innovation that will reshape the way we think about innovation and may yield the most needed policy lessons for a new model of growth in the aftermath of the economic crisis."

Building on new research and years of experience with the European Institute of Innovation and Technology, Dr. Tataj describes the dynamic architecture of global innovation networks. From how these networks overlap to how a switching capacity between them leads to accumulation of talent, knowledge and capital. The EIT's Knowledge and Innovation Communities deliver hundreds of new companies, offer entrepreneurship classes to thousands of students across Europe's best universities and help European industry innovate faster and better. The whole initiative will involved over 10 billion EUR of innovation funding in Europe in the coming years. For quantifiable data that showcases the benefits of the KIC model visit

Dr. Daria Tataj is the Founder and CEO of Tataj Innovation, a global crowdsourced learning company helping industry and governments innovate better and faster. Dr. Tataj has been shaping tomorrow's agenda at the World Economic Forum Global Agenda Council on Design Innovation and serving as an expert on collaborative innovation. She played an instrumental role in setting up the European Institute of Innovation and Technology (EIT) and helped build it into a multibillion EUR funding institution. As an entrepreneur in the emerging markets of Central and Eastern Europe, Dr. Tataj worked in investment banking and venture capital and implemented large-scale change projects at top banking institutions in Poland. Dr. Tataj holds a PhD from the Polish Academy of Sciences in design, and International MBA from Warsaw University of Technology, London Business School, HEC Paris, and NHH Bergen. She has published over 50 academic and non-academic articles and is regularly invited to global business, government and academic events.

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