SOURCE: The Laredo Group, Inc.

The Laredo Group, Inc.

March 01, 2011 09:51 ET

The Laredo Group Launches Suite of Training Webinars & Certifications

Offers Full Range of Widely Respected Courses in Digital Media Training and Professional Development Certifications

FORT LAUDERDALE, FL--(Marketwire - March 1, 2011) - In response to new levels of growth in the online advertising industry and the need for more and better-trained interactive advertising and marketing staffs and executives and innovative, cost-effective training alternatives, The Laredo Group, Inc. today announced the launch of a complete suite of Webinar course offerings. The company is the leading sales, agency and marketer training and consulting firm dedicated to helping clients increase sales and decrease costs of interactive and integrated advertising.

In addition, for the first time in its history, The Laredo Group will offer, as one of the Webinars, a course in Traditional Media (TV, radio, magazine, newspaper, etc.), for those who are new to the media or advertising industry and need a broad and basic understanding of traditional media concepts, terminologies and businesses in order to better approach integrated and interactive media and advertising.

Any company or industry professional needing to improve their digital and online advertising IQ and job performance can now subscribe to instructor-led web-based video training from the world's leading provider of such training for over 14 years. As of today's launch, 8 individual courses and 3 Professional Development Programs and Certifications are available. During March, 2 more courses, and 2 more Professional Development Programs and Certifications will be added to the suite of offerings. By May, 12 courses and 10 Professional Development Programs and Certifications will be available. The company is offering a 10% discount to those who wish to buy any courses or programs pre-release.

Interactive Advertising & Media Professional Development Certification can be earned in any of the Professional Development Program disciplines included in the series. The Laredo Group's new offering not only covers all levels of training in selling, planning and buying of interactive advertising as well as numerous specialty disciplines and management topics -- but it does so in a way that is easy to navigate, digest and incorporate into busy work and travel schedules. The subscription fees are far lower than the cost of registering for and attending any of their highly regarded in-person seminars given in major markets nationwide.

New Webinar courses for salespeople, publishers and advertising/website marketers include:
Essential Media Terminology and Concepts;
Fundamentals of Interactive Advertising and Digital Media;
Intermediate Advertising Sales;
Advanced Advertising Sales.

... with packages of the above courses offered as complete Professional Development Programs and Certifications including:
Media Basics;
Intermediate Interactive Sales;
Advanced Interactive Sales
Marketing Partnership for Media Sales Professionals

New Webinar courses for agencies, planners, buyers and product marketers include:
Essential Media Terminology and Concepts;
Fundamentals of Interactive Advertising and Digital Media;
Advanced Interactive Media Planning & Buying;
Intermediate Interactive Media Planning & Buying;
Search Engine Marketing;
Social Media Marketing;
Intelligent Mobile Marketing;
The Digital Ecosystem;
How to Build & Manage a Digital Agency or Division.

... with packages of the above courses offered as Professional Development Programs and Certifications including:

Media Basics;
Intermediate Interactive Planning & Buying;
Advanced Interactive Planning & Buying;
Basic Interactive Marketing;
Intermediate Interactive Marketing;
Advanced Interactive Marketing;
Interactive Agency or Division Management.

Webinars can be purchased online today at for immediate use. Any of the many thousands of professionals who have taken in-person Laredo Group Seminars recently or up to 3 years ago can also subscribe to the just Certification Programs and take the exams needed for certification.

"The Laredo Group will continue to develop live training courses for both agencies and marketers, both for our very successful public seminars series and for private training sessions for individual companies -- but now they also will be available via Webinar and within expanded, complete professional development programs and certification options. We are committed to bringing the highest quality and style of training possible to buyers and sellers of interactive, to help them get up to speed and stay current on the industry," says Jeff Leibowitz, CEO of The Laredo Group.

"These new offerings distinguish our company even further," says Laredo Group Founder and President Leslie Laredo. "By making world-class training even easier to access -- from anywhere in the world -- we can now bring our courses to anywhere they are needed, and given the growth of interactive advertising abroad, that is just about everywhere. While many have traveled from all over the world to attend our seminars held here in the United States, many more around the world who cannot afford the time and or expense of such travel can now finally benefit from our courses."

Participation in Laredo Group courses has long been regarded by many media industry human resources VPs, directors and managers, as well as other hiring executives, as de facto certification that the person truly knows what they need to know to be a very productive employee. Now, with more courses than ever before and the introduction of these new Webinars, The Laredo Group is positioned to formally award Interactive Advertising & Media Professional Development Certification to thousands more industry professionals, even more swiftly and cost-effectively, ensuring that the industry is staffed with knowledgeable professionals that can help marketers achieve their online marketing goals and generate exceptional returns and profits for their companies.

The Laredo Group ( is the globally recognized leader in interactive advertising and media training, and interactive media business consulting, helping clients increase sales and decrease costs in online advertising buying and selling, digital marketing, and online publishing monetization and optimization. The company provides standard public training seminars around the U.S. and world, as well as customized sales training for companies, and media training for agencies, planners, buyers and marketers. It also offers custom consulting services designed to increase the revenue potential and production of staff and products for online and cross-platform/integrated advertising and marketing products and programs. The client list of The Laredo Group includes many of the world's largest and most successful companies as well as smaller firms, start-ups and many industry associations. Founded in Cambridge, Massachusetts in 1996 and, now headquartered in Fort Lauderdale, Florida, with additional operations in New York City, the company's services are available worldwide.

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