SOURCE: Packaged Facts

July 09, 2008 14:04 ET

The Licensed Kids' Personal Care Market Is Poised for New and Innovative Products

NEW YORK, NY--(Marketwire - July 9, 2008) - An all-new study from Packaged Facts, "Market Trend: Licensed Kids' Personal Care Products Market," estimates the U.S. market for kids' licensed personal care products at $293 million in 2007. Despite a 39% drop from the 2006 level of $477 million, there are bright spots in the industry that will lead to a rebound.

The kid's personal care market is vast in scope, spanning everything from adhesive strips to shampoo to lip gloss developed for children age 3 to 11. The market for licensed products is smaller and more specialized, but with vast possibilities for innovation, branding and marketing outreach. For example, given the stricter regulations on the marketing and licensing of kids' foods and beverages, marketers can promote kid-friendly licensed personal care products as good clean fun and a healthy alternative to sugary treats.

"Additional factors to growth include a larger customer base due to an increasing kid's population, kids who are controlling more of their own purchases and kids who are maturing faster than previous generations and are open to a wider range of personal care categories," comments Tatjana Meerman, the Publisher of Packaged Facts.

Packaged Facts predicts that marketers will expand on current battery-based offerings such as the Turbo Tunes Toothbrush from Hasbro with new technologies such as bubble makers with gel inserts, massaging scrubbers that play music and shower head attachments that combine color, fragrance and flashing lights.

Packaged Facts' all-new report, "Market Trend: Licensed Kids' Personal Care Products Market," examines market size and growth for licensed kids' personal care products and the myriad opportunities for licensors and licensees in this product arena. The report includes five-year data on kids' personal care and licensed personal care product introductions, market forecasts through 2012, and profiles of top licensing properties. Finally, don't miss our discussion of the attitudes toward advertising of kids age 3-11 and their parents, as well as trends and shifts in kids' favorite TV shows. For further information visit:

Packaged Facts publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, demographics, pet, and financial products. Packaged Facts also offers a full range of custom research services. For more information visit, or contact Jenn Tekin at 240-747-3015 or

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