SOURCE: The Little Gym

The Little Gym

April 30, 2013 11:05 ET

The Little Gym® Builds New Partnership With Lego Systems

Exclusive LEGO® DUPLO® Activities Coming to The Little Gym

SCOTTSDALE, AZ--(Marketwired - Apr 30, 2013) - Building healthy bodies and minds is already a part of The Little Gym® experience. Soon, The Little Gym members can also enjoy the creative, constructive, developmental fun of building with LEGO® DUPLO® preschool building toys, thanks to a multi-year partnership between The Little Gym International, the world's premier experiential learning and physical development center for kids, and LEGO Systems, Inc., the North American division of the world's leading construction toy brand.

Through the agreement, The Little Gym is an exclusive category partner and will begin integrating products from the LEGO DUPLO line of building toys into special programs for children ages 19 months through 4 years old. The activities, created by The Little Gym International team of educational specialists and play consultants from The LEGO Group, will help children creatively build their problem solving, imagination and socialization skills.

Special DUPLO experiences will be available to The Little Gym parents and children, including:

  • WonderKids Club™: each session of The Little Gym's structured enrichment program will incorporate a 20-minute DUPLO building activity that corresponds with the Learning Unit and Lesson Plan theme for the week.

  • "Let's Build, Let's Play": parents of The Little Gym's Beast and Super Beast members (19 months to 3 years old) may participate together in new monthly, complimentary DUPLO building experiences where parents and children can bond and creatively play together.

  • "Awesome Birthday Bash": special DUPLO experiences have been integrated into all parties for children celebrating their 2nd, 3rd, and 4th birthdays

"Our curriculum is continually evolving to best reflect our key tenets of Three-Dimensional Learning," said Bob Bingham, President and CEO, The Little Gym International. "This exciting DUPLO integration will help us to further infuse creativity and imagination into programs while allowing children to further develop their problem-solving and fine-motor skills."

LEGO DUPLO preschool building toys are specially designed for the small hands and big imaginations of children ages 1 1/2 to 5. DUPLO bricks are twice the size of classic LEGO bricks, making them easier to manipulate and a perfect tool for developing a youngster's motor skills. The product collection fosters everything from creative, open-ended building to model creation, role play and storytelling.

 "LEGO DUPLO bricks are designed to offer children so many ways to play and learn through creative building and exploration," said Keith Last, brand manager, LEGO Systems. "We especially love when a child's building moments become fully immersive experiences, which is why we're thrilled to partner with The Little Gym to create new activities and inspire families to consider how the hands-on, minds-on fun of DUPLO building can be a perfect complement to physical activity as their children develop."

DUPLO programs and activities are now available at select The Little Gym locations and will be coming to a gym near you soon. To find the nearest location of The Little Gym, please visit www.TheLittleGym.com.

About The Little Gym
The Little Gym is the world's premier experiential learning and physical development center for kids ages four months through 12 years. To parents, The Little Gym is an internationally recognized child development program, proven to teach social and physical skills appropriate to each stage of childhood by creating opportunities to experience achievement and build self‐confidence. The Little Gym has locations in 28 countries and is represented by 210 locations in the U.S. and 300 total worldwide. For more information, visit The Little Gym at www.TheLittleGym.com.

About LEGO Systems Inc
LEGO Systems, Inc. is the North American division of The LEGO Group, a privately-held, family-owned company based in Billund, Denmark, one of the world's leading manufacturers of creatively educational play materials for children. The company is committed to the development of children's creative and imaginative abilities, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough." Visit www.LEGO.com

LEGO, DUPLO, their logos, the brick and knob configuration and the Minifigure are trademarks of the LEGO Group. ©2013 The LEGO Group.

Contact Information

  • MEDIA CONTACTS:
    Ron Antonette
    The Little Gym
    562-596-4466
    Email Contact

    Michael McNally
    LEGO Systems, Inc.
    860-763-6731
    Email Contact