SOURCE: PR 20/20

PR 20/20

September 28, 2011 15:46 ET

The Marketing Agency Blueprint Chapter 2 Now Available for Download

Written by PR 20/20 Founder and CEO Paul Roetzer, Wiley Book Presents 10 Rules for Building Tech-Savvy, Hybrid Agencies

CLEVELAND, OH--(Marketwire - Sep 28, 2011) - Chapter 2 of The Marketing Agency Blueprint (Wiley, December 2011) has been released as a free PDF download ( with no required registration. The chapter -- Transform into a Hybrid -- details how agencies must evolve to remain relevant and thrive.

"Hybrid agencies will come to rule the marketing world. These emerging leaders are tech savvy, offer integrated services, hire and retain versatile talent, and profit from diversified revenue streams. They thrive on change, and continually apply shifts and advances in technology to strengthen their businesses, evolve their services, and deliver greater value to clients."

The chapter also defines six agency classifications -- disruptors, traditionalists, softservers, specialists, connectors and soloists -- and lays the foundation for the development of a more open and collaborative agency ecosystem. Key concepts include:

  • Hybrid agencies are able to build more scalable models that largely operate in the cloud and capitalize on advances in online communications and mobility.
  • Agencies that understand technology trends and innovations are better equipped to adapt their own business models, increase efficiency and productivity, and evolve client campaigns.
  • Successful agencies must be able to adapt, deliver measurable results, and develop professionals capable of providing services across multiple disciplines.

Visit The Marketing Agency Blueprint online to download the free chapter.

About the Book

Written by PR 20/20 founder and CEO Paul Roetzer (@paulroetzer), The Marketing Agency Blueprint presents a practical and candid guide for agencies to:

  • Generate more qualified leads.
  • Create diverse and recurring revenue streams.
  • Develop highly efficient management systems.
  • Recruit and retain top talent.
  • Deliver greater results and value to clients.

It is now available for presale on Amazon and Barnes and Noble, and will ship in December 2011.

About Marketing Agency Insider

The release of the book is accompanied by a larger initiative to build a more open and collaborative agency ecosystem. Roetzer created Marketing Agency Insider as the hub for marketing agency news, resources, training, education and engagement. Powered by PR 20/20, it serves up a mix of original and curated content, industry news, interviews, case studies, technology reviews, educational sessions and more. Visit to learn more.

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